BMW of Chula Vista

Reviews

• MM

  Miguel Morales

  2 days ago
  1.0
  Let’s start with the fact that I own a 2025 BMW X3, a vehicle that we absolutely love. However, the problem is that I’ve had to take it to the dealership at least five times due to issues with the main display. Every time, the solution has been the same: “We’ve updated the software.” One of the most serious issues was that the car would turn on completely by itself in the middle of the night and stay on inside my garage. As you know, on this BMW model, absolutely everything is controlled through the main screen. Last Saturday, I was about to take a trip when the screen stopped working completely. And when I say everything depends on that screen, I mean EVERYTHING—no A/C, no navigation, nothing. I immediately went to the dealership, hoping they would help me resolve the issue. Instead, I was told, “We can’t give you a loaner vehicle because we don’t have any available.” This was despite the fact that there were at least eight loaner vehicles parked outside. The situation became even more frustrating when the person in charge downplayed the issue, saying it was not a safety concern or an emergency. After hearing that, I simply said, “Thank you,” and walked out of the dealership. What happened next was absolutely unacceptable: both employees burst into laughter, openly mocking the situation. As a BMW customer, this is the kind of treatment I would never expect from a brand like BMW. I expected them to take my concerns seriously and, at the very least, make an effort to find another way to help me with the problem. Instead, their only other suggestion was that I could leave the vehicle there, but they wouldn’t be able to look at it right away. So, what exactly was I supposed to do? Walk home with my two children and my wife? At the company where I work, customer satisfaction and the way we treat our customers are top priorities. Unfortunately, these two employees failed miserably in both areas. Their lack of concern was already disappointing, but laughing at me as I walked out of the dealership was completely unprofessional and disrespectful. I understand that issues can arise with any vehicle, but what truly matters is how a company handles those issues and treats its customers. In this case, the vehicle’s repeated problems were frustrating enough, but the way I was treated by these employees made the entire experience even worse.
• IH

  Isaac Herrera

  Oct 7, 2026
  5.0
  From the moment I walked into the dealership until I left my sales rep (HENRY) made it super simple and easy for me buying a car. He wasn’t super pushy just trying to make a sale and run my credit like every other dealership I have visited in the past. He got me the out the door numbers before hand ,best possible discount and even explained everything I was looking at. Besides having a little bit of a extended wait time when it came to signing paperwork and processing everything I’d definitely recommend this dealership to anyone looking to purchase a BMW.
• JC

  Joshua Chao

  Oct 4, 2026
  1.0
  Extremely upset and frustrated with BMW Chula Vista's lackluster communication and what I felt was a lack of transparency throughout the entire process. On September 2nd, I reached out to their sales department with the intention of leasing an i5 and was connected with Henry Wang. Communication at the beginning was what you would expect: the bare minimum. The next two days were spent gathering intel on the car I was interested in and after negotiating the price, I asked for the lease money factor; completely ignored. Henry said he would give me a call the next day. I told him that was fine, and I did not receive any call from him or anyone else. I followed up with a text the next day, specifically pointing out that I never received the promised call. I received no response, besides an AI generated text message sent to me six days later. At that point, nearly a week had already passed since my last message. After getting nowhere through text, I took matters into my own hands and gave them a call myself. I was able to have a brief conversation with Hammed Adeleke, which ultimately led to a disagreement in the vehicle price. Fast forward to September 27th, I regretfully reached out again because I saw the another i5 with similar mileage, interior, and options, priced at $10,000 less. This time when I called, I got connected to Gino. I explained that I wanted to lease that car, but Gino informed me that the vehicle was not eligible for a lease. However, they still had the i5 I had initially inquired about, so I asked if they were willing to lower the price. Then, Henry called me asking what I could do to strike a deal. After going back and forth over the phone for the next few days, I was ultimately shut out from them yet again, after we could not agree on a price. On the last day of September, I sent Henry two texts, letting him know my final offer. Once again, I received no response. I called the sales department at 552pm and first asked if Henry was there, to which they said he was. I then asked to speak to the sales manager, and after getting transferred over, I explained to him the price I wanted and the lease program money factor. At first, he told me that he has no idea where I was getting the money factor of 0.0006 from, and was adamant that it was actually 0.00165. After informing him that the i5 had a subvented promotional rate of 0.0006, he then told me that he was unable to get the subvented promotional rate of 0.0006 because he had to use the lease program from when their dealer acquired the car, which was back in January of this year. This explanation did not make sense to me, as my understanding is that BMW Financial Services updates its lease programs, money factors, credit, and incentives monthly, with programs ending at the end of the month. After asking him repeatedly, over and over, why I couldn't get the promotional 0.0006 money factor, he finally explained that his computer has two options: a non-subvented lease program where the lease credit is higher but the money factor is 0.00165, or a subvented lease program with half the lease credit but a much lower money factor of 0.0006. In the span of almost a month, this was the first time anyone had actually given me a clear explanation for the programs and money factors! I asked for the exact numbers using the subvented program and he said to give him a "little bit" and he would call me back. He never called me back. The issue is not even whether we could agree on a price. What is unacceptable to me is the repeated lack of communication, unanswered questions, missed calledbacks, and lack of transparency throughout process. I spent nearly a month trying to get straightforward information about a vehicle I was genuinely interested in, only to repeatedly have to chase the dealership for basic answers. It is disappointing that I could not work anything out with them, considering that I experienced good service at BMW San Diego and Escondido. I hope they can improve their dealership experience, and improve their communication and transparency.
• VD

  Vinh Dang

  Oct 3, 2026
  1.0
  Beware of selling through CarGurus here. Brought in my clean-title Lexus with a verified $9,567 CarGurus offer. After a 10-minute walkaround, they tried to lowball me at $6,000 a $3,500 deduction for two tires and standard 160k-mile cosmetic wear. Classic bait-and-switch to get you through the door.
• CW

  Courtney Wittner

  Sep 23, 2026
  5.0
  The entire experience or purchasing a new car at BMW of Chula Vista felt like a celebration and stress free. On top of that, the terms were favorable. Vivi and Nathan from sales were incredibly helpful as my first points of contact. Hammed and Roberto made the paperwork flow seamlessly and not drag on. Saul was knowledgeable and patient while setting the car with my preferences. The entire team worked together to make for an enjoyable new car purchase. I highly recommend BMW of Chula Vista.