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Come to Hardin Buick GMC to explore our incredible selection of new, used and Certified Pre-Owned GMC models and Buick SUVs. You can always count on our local GMC dealership in Anaheim, CA, for expert service and stress-free Buick financing.
On Friday, 05/15,/26, my father and I drove from Riverside to Hardin to look at a 2026 GMC Sierra 1500 Denali Ultimate that was advertised on the dealership's website. Before making the drive, I specifically called to confirm the vehicle was still available and to verify the advertised pricing.
Joseph assisted me over the phone, was polite, and even offered to send a video of the truck. We agreed on a time to visit, and the vehicle was ready when we arrived.
After my father test drove the truck, he decided he was ready to purchase it. However, once we began discussing numbers, the dealership informed us that in order to receive the advertised price, we would be required to purchase several mandatory "add-ons" that had allegedly been installed on the vehicle. They provided us with a written breakdown listing each add-on and its individual cost.
This is deeply concerning because California law and federal consumer protection regulations prohibit deceptive advertising practices, including advertising a vehicle at one price and then conditioning the sale on mandatory undisclosed charges or dealer-installed products that were not clearly included in the advertised price. Several of the items they attempted to charge for were already standard manufacturer-included features that are publicly listed in the vehicle specifications online.
The dealership's conduct appeared to be a classic "bait-and-switch" pricing tactic designed to lure consumers in with one advertised price and then inflate the final sale price through forced add-ons and misleading representations.
Consumers should not be pressured into paying thousands of dollars above an advertised price after traveling long distances in reliance on that advertisement.
I made it very clear to the sales representative that I was aware of my rights under California consumer protection laws and FTC regulations. I also documented everything and took photographs of the written breakdown on dealership letterhead, including the manager's handwritten notes detailing the mandatory charges they claimed we would be obligated to pay in order to purchase the vehicle.
I have since filed formal complaints with the Federal Trade Commission (FTC) and the California Attorney General's Office for deceptive advertising and unfair business practices. Dealers should be transparent and honest with consumers instead of attempting to exploit them through misleading pricing tactics.
I strongly encourage anyone considering doing business with this dealership to carefully review all pricing details in writing before making the trip
AW
Alyssa W
4 days ago
5.0
Came to Hardin Buick after searching for a couple days online. If you need a new car, go see Woody at Hardin. Woody went above and beyond to help me get into the vehicle I wanted after a car accident and total loss of my last car. He is extremely knowledgable, listened to what I was looking for, and never made me feel rushed. Thank you Woody for turning an otherwise difficult process into something great. He took care of everything for me and I am very grateful. 10 stars!
DH
David Hicks
May 12, 2026
1.0
They did not solve the problem with my truck when I picked it up. I realized they had torn the front seat. Still waiting to hear what they’re going to do about it. at which time I will take it back in to see if they can solve the other issues I had with it. I’ll keep you posted.
BB
BENJAMIN BAUSLEY
May 10, 2026
5.0
Hardin GMC is the most efficient and competent dealer I have experienced since I bought my new 2002 Sierra Denali and over the years, I have been to several dealers for scheduled service work.
Most importantly, Sean Eddleman is an outstanding Service Consultant who is highly professional and dedicated to doing the job with perfection. Hardin GMC is very fortunate to have Sean Eddleman on their service team and Sean should be recognized and rewarded for adding great value to Hardin GMC.
VM
Vanessa Melgoza
Apr 27, 2026
5.0
Woody at Hardin Buick GMC made my first new car purchase an absolutely exceptional experience. From start to finish, he ensured everything was seamless, stress-free, and tailored to our needs. He took the time to make sure we felt confident and genuinely satisfied with both our offer and our purchase.
What truly sets Woody apart is his dedication beyond the sale—he’s continued to check in with us and make sure we’re still loving our vehicle, which speaks volumes about his character and commitment to his customers.
I can’t recommend him highly enough to anyone in the market for a new car. I’ll definitely be sending friends and family his way. Thank you again, Woody—we absolutely love our car!
What types of vehicles does Hardin Buick GMC offer?
Hardin Buick GMC offers new, used, and Certified Pre-Owned GMC models and Buick SUVs.
What services are available at Hardin Buick GMC?
The dealership provides vehicle sales, parts, service repairs, financing, oil changes, and car wash services.
What are the business hours for Hardin Buick GMC?
Open Monday to Saturday from 9:00 AM to 7:00 PM and Sunday from 10:00 AM to 6:00 PM.
Is Hardin Buick GMC wheelchair accessible?
Yes, they have wheelchair accessible seating and restrooms.
Does Hardin Buick GMC accept credit and debit cards?
Yes, they accept credit cards, debit cards, and pay checks.
Do I need an appointment to get service at Hardin Buick GMC?
No, appointments are not required to get service.
Can customers shop for auto parts in-store at Hardin Buick GMC?
Yes, in-store shopping for auto parts is available.
What nearby auto body shops can I visit if additional car repairs are needed?
Nearby auto body shops include Fix Auto Anaheim and Fix Auto High Line for your convenience.
Are there other car dealerships near Hardin Buick GMC where I can explore different brands?
Yes, nearby dealerships such as Anaheim Mitsubishi, Hardin Honda, and Anaheim Hyundai offer a variety of vehicle options.
Where can I rent a car near Hardin Buick GMC if needed?
Enterprise Rent-A-Car is a nearby location for car rentals.
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