AR
Amanda Radov
Jun 26, 2026
A car was reserved due to company vehicle breakdown. The customer services team here, including the manager Kayla V, had not been trained on the corporate account and decided to add additional and unnecessary steps to the process. I had to step out of line to reach out to a team member to adjust my reservation for my disability accommodation because the initial reservation had not accounted for it. I let the cs rep Synethia know I was doing this. While the co-worker was correcting my reservation, I let her know about the change in policy this station had enacted, which was different than our normal procedures. Synethia repeatedly talked over her even though I explained I could only listen to one person at a time. She became agitated when the corporate representative asked for a picture of the updated policy then retrieved a bellicose Kayla V who began asking questions unrelated to the reservation, accommodation, or account. Despite my requesting that she stop pursuing unrelated tangents, she seemed determined to create a problem. She ultimately decided this situation was too difficult for her to handle.
The company vehicle was fixed sooner than expected, negating the need for rental. Grateful to National outside of this branch for their recognition of the unnecessarily difficult and combative behavior of the BHM team representatives and the compensation offered.
SH
Shawn Hodges
Jun 24, 2026
⭐⭐⭐⭐⭐
Customer loyalty means a lot to me, and it should mean a lot to every brand.
When I arrived at the Hertz Birmingham location, the line was stretched down the hallway. There was only one person working, and it was clear they were dealing with a challenging situation.
I explained to Elizabeth that I was a loyal Executive Member and had a last-minute trip that I hadn’t planned for. Without hesitation, she stepped in to help. More importantly, she did it with a smile, a positive attitude, and a genuine desire to take care of the customer.
In a world where great customer service can be hard to find, Elizabeth stood out. She made me feel valued as a loyal customer and turned what could have been a frustrating experience into a great one.
Thank you, Elizabeth. You saved my trip and reminded me why customer service still matters.
JT
Jan Townsend-Smith
Jun 1, 2026
Car was clean and I liked the Kia. Staff was nice. Check in was quick
Rate most reasonable.
I am a frequent traveler to BHM and the staff at National are truly the best I encounter anywhere. Always helpful and friendly. They remember what kind of car I like, stay open until the last flight lands, and truly go above and beyond from start to finish. I actually look forward to their smiling faces!
MM
Michael Matthews
May 11, 2026
I stumbled upon National after a botched experience with a local.Enterprise here in Birmingham where I made a reservation over a month in advance to attend my graduation in Virginia and they did not have a car for me. I was under a time constraint and National reserved a car for me easily and professionally. However they were unable to give me my veteran discount due to computer issues and I was told they could fix it when I picked up the car. When I picked up the car at airport Birmingham they said they couldn’t fix there so I am disappointed. Overall the staff was extremely friendly and professional and they provided me with the car I was promised which was a great relief! I hope that I can get my military discount in the future. I plan to return to National in the future. I hope to have a long customer relationship with National going forward.