Koch review
⭐️ 1 Star
I did end up buying a vehicle here, but only because I genuinely liked the car. If I had more time—or didn’t feel worn down—I would have walked out.
From the start, the experience was uncomfortable and pushy. I was asked to sign off on the title of my trade before being shown any numbers, which immediately raised red flags. I was also pressured to add auto insurance to the vehicle without seeing pricing or details first. When I said I wouldn’t sign or agree to anything until I saw the numbers, I was met with eye-rolling and attitude.
I was repeatedly pushed to add a $2,000 extended warranty, with constant excuses and fear-based reasoning as to why I “needed” it. The finance manager, JOHN, was rude, belittling, and dismissive, even going as far as snatching paperwork away from me during the process.
At one point, after being talked down to, I said to JOHN “I’m not stupid.” He immediately walked away and yelled back, “Don’t call me stupid,” which is not at all what I said. The interaction was unprofessional and hostile.
I specifically told both the saleswoman and JOHN that I had a family issue I needed to tend to and that time mattered. JOHN made it clear he did not care and was openly rude to me about it.
The overall treatment from several of the men there was shocking. It felt like a coordinated tag-team approach—talking in circles, applying pressure, and keeping me there for over six hours, clearly hoping exhaustion would make me do whatever they wanted.
The saleswoman herself was actually nice, but it was obvious she’s being influenced and groomed by JOHN and the other men sitting in the glass offices. She did send me an extra key fob, which I appreciated—but after everything I spent there, they wouldn’t even spare the $100 to program it.
What disturbed me most was overhearing a salesman aggressively pressuring an elderly woman into buying a car. It was upsetting to witness.
I avoid dealerships like this for exactly these reasons, and I honestly don’t understand how this location maintains a decent rating.
If you want to be talked down to, pressured, and treated like you don’t understand your own finances—especially as a woman—this might be the place. Otherwise, I strongly suggest shopping elsewhere.
There were other unprofessional things, but I’ve wasted enough time on them!
MC
Michael Cerino
Jan 4, 2026
Outstanding experience from start to finish! Nicholas Cassidy was amazing—super knowledgeable, friendly, and incredibly helpful. Huge thanks to Michael Gilbert in Finance and Michael Richline for making the final paperwork quick and easy. The entire team was fantastic, and this was one of the best purchase experiences I’ve had. Highly recommend!
GJ
Genay Jackson
Dec 28, 2025
We leased a new car with Koch on the 26th. This is our first experience at the dealer in years, and it was such a good one. We worked with Seo. He was knowledgeable, kind, straightforward, and incredibly personable. The entire team treated us with kindness and respect, and we’re very happy with our new CX-70. We look forward to working with him (and them) the next time around!
MO
Mert Can Okatan
Dec 21, 2025
I was with my friend when he purchased a Mazda Miata from Koch 33 Mazda, and the experience was extremely disappointing.
After the deal was completed and we were about to leave, Vincent Simone said he didn’t know whether the car had a spare key. For a certified vehicle sold by an official Mazda dealership, this level of disorganization is unacceptable. When questioned, there were no clear answers or accountability.
Based on what I witnessed, customer satisfaction is clearly not a priority here.
Strongly recommend staying away from this dealership.
I recently bought a 2024 Mazda Miata from Koch 33 Mazda. While I am very happy with the car itself, the purchase and after-sales experience was extremely poor.
I worked with Vincent Simone. Throughout the buying process, he was almost impossible to reach — out of roughly 10 calls, he answered maybe once, yet he had no problem calling repeatedly when it came to closing the sale.
After the purchase, I was told they would contact the location where the vehicle was sourced from and get back to me regarding the missing spare key. Despite multiple follow-ups on my end, I never received a clear or definitive answer.
The vehicle was sold to me as Certified, so I reasonably expected that any missing items — including a second key — would be addressed and completed. Given that this is an authorized Mazda dealership, arranging and sending a replacement key should not have been a significant cost or burden. Unfortunately, they chose to avoid a small cost at the expense of leaving a customer dissatisfied.
I love the car, but the buying experience was bad enough that I’m not sure I would buy a Mazda again — and if I do, it definitely won’t be from this dealership.
My advice: stay away from Koch 33 Mazda.