Certified by University Ford Durham • Mar 01, 2026
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University Ford Durham has been proudly serving the community since February 11th, 1986. For over 34 years, we have witnessed the evolution of cars and trucks, with changes in design, technology, and performance. Despite these advancements, our unwavering commitment to customer satisfaction has remained a constant. Our knowledgeable and friendly staff are dedicated to providing an exceptional car-buying experience, ensuring that each customer finds the perfect vehicle to meet their needs. We invite you to explore our extensive selection of new and pre-owned Ford vehicles, where you'll find the latest models and reliable used options. Visit us in Durham, NC, and experience the University Ford difference today.
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Certified by University Ford Durham • Mar 01, 2026
Certified by University Ford Durham • Mar 01, 2026
Reviews
4.4
2,118 reviews
5 stars
1,730
4 stars
91
3 stars26
2 stars
47
1 star
224
RW
Roger Wright
Feb 26, 2026
5.0
Found the exact model and series that I was looking for and the transition from my existing car to my new one was flawlessly. Sales and service were top of the line!
BS
Blake Schatz
Feb 19, 2026
1.0
I had a very disappointing experience with the service department at University Ford.
I brought my vehicle in for a repair that I believed should have been covered under warranty. From the beginning, communication and accountability were major issues. I made multiple attempts to contact both the service manager and the general manager by email, and I never received a response from either. At no point did anyone in management step in to review the situation, despite the fact that the issue involved warranty coverage and a high-cost repair.
The warranty explanation also changed during the process. I was initially told the repair would be covered, and then later told it would not be covered. When I asked for clarification and tried to provide supporting information, I still could not get a consistent answer or a clear explanation of why coverage was being denied. The service advisor repeatedly stated that they were “limited by the system,” but there was no effort made to escalate the issue, request a technical review, or have someone with authority take ownership.
In the end, I felt forced to pay out of pocket because I needed the vehicle repaired and did not have a realistic way to get the issue resolved in a timely manner. That is not how warranty disputes should be handled, especially for an issue involving an EV component that affects the vehicle’s heating and thermal management systems.
Overall, the lack of responsiveness, shifting explanations, and refusal to escalate the matter made this one of the worst dealership service experiences I’ve had. I would not recommend University Ford based on how this was handled.
BJ
Bernice Duffy Johnson
Feb 16, 2026
5.0
Good experience with Hugo Pania, today, February 16, 2026. Needed brake lights checked and driver side door checked because it was difficult to open it from the inside. I informed Hugo when I scheduled the appointment, that I would wait for my car. Hugo checked with me regarding the price after each check of the problem. My appointment was at 8 am. I was seen at 8 am and out at 10:30 am. Great courteous service.
Bernice
NM
Nancy McGowan
Feb 16, 2026
4.0
Recent truck purchase.
We recently purchased a 2023 FORD from your lot this week. Russell met us at the from door and got the sale!! He was very attentive and was able to answer all the question we had. Meeting in the middle of the showroom for a negotiation and sale was rather awkward. Once the negotiating started Russ was communicating with his boss behind the scenes. This deal was finalized, we shook hands with Russ, signed the paperwork and off to the finance department to meet Jonathon. Jonathon was very personable, friendly and professional. We made arrangements to pick up the vehicle the next day, all went as expected, the truck looked great!!
We experienced many dealerships along the way to this investment, and I have to share we were extremely disappointed we never met the manager at University. We truly felt like he/she was all about the sale and not the experience. Each dealership we visited during our venture exposed us to a manager even if we had a salesperson. As you all know, word of mouth is the best referral, and we tell others about our experience at University.
Mike and Nancy
Please forward to upper management and whoever calls them the sales manager.
BB
Bret Bledsoe
Feb 14, 2026
5.0
What a great, simple, and quick experience!
Bobby, helped me and my wife find the vehicle that fit our family perfectly. My time spent at University Ford was also the simplest and quickest car buying experience that I’ve ever had. There was also a good sense of hospitality and respect for your time. I would highly recommend you stopping by if you’re looking for a vehicle in and around the Durham area!
Frequently Asked Questions About University Ford Durham
What types of vehicles can I find at University Ford Durham?
University Ford Durham offers an extensive selection of new and pre-owned Ford vehicles including cars, trucks, and SUVs to suit various needs.
What are the dealership hours at University Ford Durham?
University Ford Durham is open Monday through Friday from 9:00 AM to 8:00 PM, Saturday from 9:00 AM to 6:00 PM, and closed on Sundays.
Does University Ford Durham provide vehicle repair and maintenance services?
Yes, University Ford Durham offers auto repair services including oil changes, brake repairs, and general vehicle maintenance.
What payment options does University Ford Durham accept?
University Ford Durham accepts American Express, Cash, MasterCard, and Visa for payments.
Where is University Ford Durham located?
University Ford Durham is located at 5001 Durham-Chapel Hill Blvd, Durham, NC 27707, USA.
How can I contact University Ford Durham for inquiries?
You can contact University Ford Durham by calling +1 919-372-0784 or visit their website at https://universityforddurham.com/.
What social media platforms is University Ford Durham active on?
University Ford Durham is active on Facebook and Instagram under the handle 'universityford'.
What nearby automotive services can I find around University Ford Durham?
Nearby automotive services include University Ford Inc offering car repair and parts, University Kia Service Department for maintenance, and Janaksel sales for additional car options.
Are there dining options near University Ford Durham for a meal before or after my visit?
Yes, nearby dining options include Freddy's Frozen Custard & Steakburgers and Tasu Noodle Bar for American and Asian cuisine.
What nearby accommodations are available if I need to stay overnight near University Ford Durham?
Home2 Suites by Hilton Durham Chapel Hill is a nearby hotel providing convenient lodging options for visitors to University Ford Durham.
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