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Serra Kia

4.5
(561 reviews)

Business Details

12304 30 Mile Road, Washington, MI
48095, United States
(586) 281-2800
https://www.driveserrakia.com/

About

Kia DealerCar DealerAuto BrokerUsed Car DealerAuto Repair ShopCar Leasing ServiceAuto Maintenance
Turn to Serra Kia for all of your Kia sales, service and financing needs. Buy or lease the new or used Kia you've been dreaming of at our Kia dealership in Washington, WI. Schedule Kia service and repairs or talk with our finance team about your Kia lease and loan options.

Location

Serra Kia
12304 30 Mile Road, Washington, MI
48095, United States

Hours

Reviews

4.5
561 reviews
5 stars
451
4 stars
48
3 stars
13
2 stars
14
1 star
35

What are people saying?

AI-generated from recent customer reviews

Sales Experience

Customers generally reported positive experiences with the sales team, highlighting their friendliness, professionalism, and helpfulness.

Service Quality

Mixed feedback on service quality; while many praised the thoroughness and efficiency, some expressed dissatisfaction with communication and handling of issues.

Customer Care

Several reviews noted exceptional customer service, particularly from specific staff members like Teresa and Brian, who were commended for their attentiveness and support.

Communication Issues

Some customers experienced poor communication regarding service updates and vehicle issues, leading to frustration.
  • RY
    Ronald Yee
    1 day ago
    5.0
    Very professional staff, knowledgeable, no pressure, made us feel at home. Dylan is a good young salesman, business manager Jim did not pressure us on additional warranty, tech guy Joey was very good at explaining the new technology to my wife. As all of us know, car dealerships are very accommodating when they want to sell you a car. I hope they are this accommodating if I have an issue with my new Kia Sportage. I would recommend this dealership, even though it's quite a drive for me.
  • CK
    Clifford Krupp
    2 days ago
    5.0
    Meghan was fantastic, she kept me informed on the progress of my repair and got me a loaner car while they were waiting on parts. The loaner truck was real nice too!
  • CC
    Cliff Cameron
    Feb 24, 2026
    5.0
    Got our first Kia (Sportage) from Serra Kia was a great experience and there were incentives! made the difference. Brian was our sales guy and he rocks! look forward to seeing how service is.
  • BS
    Brianna Sutherland
    Feb 22, 2026
    1.0
    The first few visits were absolutely horrible. The women I spoke to hardly gave me any information regarding what was wrong with my vehicle she was very vague on the paperwork. The most recent visit and emails sent they claim she no longer works there so they couldn’t verify information I was telling them regarding a recall. I had all the text messages and paperwork from past visits. I’m very disappointed in this dealership for handling things the way they did. I will never be buying a Kia again!!! This was my first car I was so excited I was taking care of it and I was told false information in my first few visits which created a dilemma later DO NOT BUY KIAS!!! And don’t expect this dealership to be honest with you when it comes down to things that need fixed!!!
  • SW
    Stephanie Williams
    Feb 15, 2026
    2.0
    I had no problem with the car salesperson, but the sales manager was i different story. I understand the process is competitive, but speaking with him felt very passive aggressive and demeaning. I had been looking for over a month and this was my first time experiencing this kind of tone with a dealership.

Brand Certified Facts from Serra Kia

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Certified March 01, 2026Yext Knowledge Graph
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