February 23, 2026
A little disappointing, actually. My experience was a mixed bag of some very nice and some sub-standard points.
TLDR: check-in was great especially RJ. Video of inspection is cool. Picking up my car, I felt unimportant, and this dealership missed some things my dealer in Michigan would have rocked. I am likely to avoid service here and try to have it all done in MI.
Here is the long version:
Overall, this BMW is clean, well maintained and efficient.
The check in process was smooth as silk. There really is no need for the touch screen. RJ was professional, efficient, friendly, and flexible. Good man. Keep him; ditch the screen.
I was really quite impressed with the video documentation of my vehicle’s service. The technician very clearly and concisely walked through every aspect of the inspection process, narrating the video step by step.
My service was finished earlier than expected. Kudos.
My pick up experience was lackluster. I spoke on the phone with Isaiah, and let him know it would take me 40 minutes to drive in, putting me there a few minutes before the hour. When I arrived, no RJ. Bummer. I was greeted by a young woman with an AirPod in her ear and no name badge, who seemed preoccupied. I figured she was not actually stationed at the podium, because her manner was so completely different than RJ’s. It’s possible she helped me despite actually being assigned elsewhere. If so, points for industriousness. She walked me inside to Isaiah’s desk, which I thought was good service. However, his desk was empty, and apparently no one alerted Isaiah that he had a customer. I stood there for about ten minutes. Other service advisors were working at their desks in the area, but did not ask if they could help. One of them eventually left the room, and upon returning probably accidentally met my eye and was forced to ask if I needed anything. I explained I was picking up my car from Isaiah, and he said Isaiah was finishing up his lunch. It seemed like he thought that was going to be all, but I asked whether I was just supposed to stand there while Isaiah ate his lunch. He then tried to help me, but could not find my key. FINALLY he decided to go let Isaiah know I was waiting. Isaiah came and walked me to my car.
Besides these obvious training opportunities, there are couple things I am pretty sure my home dealership, Sharpe BMW in GR, MI would have done:
1. They would have just done the update without me asking, or at the very least would have communicated with me about it during the service appointment. They would not have waited until I got there and asked about it.
2. They would have washed my car before I arrived. Remember that I did give an accurate ETA over the phone nearly an hour in advance.
3. They would have charged my plug in hybrid as much as possible while it was waiting for me to get there.
There were some very good and excellent aspects of my experience with this dealership. There were also a number of ways in which this dealership seemed rather un-BMW-like. I think in the future, I will plan to have my service done in Michigan as much as possible.
BS
Brandon Shirey
6 days ago
I found a great deal there on a Used 530. I called and spoke to Brandon in sales who helped us with our purchase. When we arrived, the car was exactly as described and reflected the condition I had seen in pictures that were sent. I took a quick test drive and we closed with finance without any issues. What I truly appreciated was they sold it at the advertised price along with standard dealer fees. I previously walked out of two other dealers who added ridiculous fees and also did not stand by the price given over the phone. This occurred after being at the dealerships for 2 1/2 - 3 hours. It was refreshing to purchase our car without any hidden fees or disclosures. I would recommend BMW of Sarasota to anyone for their transparent pricing and good customer service.
CO
Caroline Osborne
Mar 2, 2026
I had an excellent experience working with Jonatan, my Sales Advisor at BMW, and Hassan, the Business Manager.
Jonatan was patient, knowledgeable, and genuinely attentive to my needs. He took the time to explain every detail and made sure I felt comfortable with my decision. One thing I truly appreciated is that Jonatan speaks Spanish, which was a huge plus for me. It gave me extra confidence and clarity throughout the transaction, especially in case I missed any details in English. That level of communication and care really made a difference.
Hassan was equally professional and thorough during the financing process. He explained everything clearly and ensured I understood all the paperwork before signing. I never felt rushed or pressured.
I absolutely love my new BMW it’s stunning and exactly everything I was looking for! Overall, I’m very grateful for their professionalism, kindness, and support. I highly recommend working with Jonatan and Hassan!
DP
Dennis Poirier
Feb 26, 2026
After purchasing a 2024 Certified Preowned X3, it started to smell like cigarettes after sitting in the sun for a few hours. Even if you sell your car on Carvana, they ask if the vehicle was smoked in. BMW should have known this and rectified the issue PRIOR to selling it.
Once we contacted the dealership, they responded quickly and took the car back and had it “cleaned”. We’ve only had it a few days and the cigarette smell has been replaced with a “cleaner” smell, which BMW advised would be gone in a week or two. If this is correct, we’re good. If it still smells, I am pretty sure that BMW would stand by their product.
GW
Gary Weinstein
Feb 25, 2026
I made an appointment for an oil change a week in advance. When I arrived I was told the wait would be 2 hours. The visit ended up taking 3 full hours as the tech also tried to fix/reset another software screen issue.
Two hours for an appointment to simply get the oil changed! Way too long. I wasn’t expecting a jiffy lube 15 minute change but two hours with an appointment is far less than convenient. Lastly when asking about a car wash after the service we were told……the car wash is getting new equipment installed today so no wash……no offer to let us come back a few days later for the wash….just “too bad, no wash”. I know you can do better as you have done in the past.