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Bartow Ford

4.8
(5331 reviews)

Business Details

2800 US Highway 98 North, Bartow, FL
33830, United States
(863) 533-0425
https://www.bartowford.com/

About

Ford DealerUsed Car Dealer
For more than 77 years, Bartow Ford has been the trusted choice for drivers across Central Florida. As a locally owned dealership in Bartow, FL, we’re proud to offer a wide selection of new Ford vehicles, quality pre-owned cars from a variety of brands, and flexible financing options. Our service department, staffed by certified technicians, is equipped to handle all your vehicle maintenance and repair needs. Our award-winning team is committed to delivering exceptional service and making every customer feel like part of the Bartow Ford family. Whether you're in the market for a dependable Ford truck or expert vehicle maintenance, you can count on us

Details

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Location

Bartow Ford
2800 US Highway 98 North, Bartow, FL
33830, United States

Hours

Reviews

4.8
5,331 reviews
5 stars
4,834
4 stars
180
3 stars
74
2 stars
48
1 star
195

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the friendly, knowledgeable, and professional staff, highlighting their commitment to providing a stress-free buying experience.

Sales Experience

Numerous reviews mentioned the no-pressure sales approach, with salespeople being described as patient, honest, and attentive to customer needs.

Communication

Customers appreciated the clear and timely communication throughout the buying process, contributing to a smooth experience.

Mixed Service Feedback

While many reviews were positive, there were some complaints regarding service issues and dissatisfaction with the handling of certain situations.

Overall Satisfaction

The majority of customers expressed high satisfaction with their purchases and indicated they would return for future vehicle needs.
  • SS
    Scott Sullivan
    3 days ago
    5.0
    My wife and I purchased a new truck on 2/27/26. This purchase being our third from Bartow Ford. Our sales rep Brandi was beyond helpful. I was so taken by her professionalism and knowledge of every question that we presented to her. She made my wife and I feel that nothing mattered more than making sure we were treated well and with respect but, most of all fairly. Brandi definitely went above and beyond for both of us and made our experience with Bartow Ford absolutely perfect. As my wife and I have said since our first purchase at Bartow Ford we will be customers for life. Everyone we came in contact with from Ben Farmer to Shelia in finance were above reproach in their fields and their readiness to help us with whatever we needed. It is a privilege to purchase from such an honest business which in today’s society is extremely rare.
  • EG
    Emilio G
    3 days ago
    2.0
    Hey, sharing a bit of feedback on my recent experience. I went fairly deep into a deal on a used vehicle with Bartow Ford as an out-of-town buyer from Miami. From the beginning, I was transparent about how I valued their vehicle based on a very similar purchase I made last month. I was also upfront about my trade-in and provided a written trade-in offer from a large competitor, along with detailed photos and videos of my vehicle to avoid any surprises. Everything started well, but here is where things became frustrating: We negotiated for about two days, which is not abnormal. During that time, the vehicle’s public listing price was reduced to essentially the same number I had been pushing for. Since the updated price was lower than the "deal" we had worked out, I asked for the purchase order to reflect the advertised price. That adjustment was made, but not without additional changes described below. We also discussed a trade structure of $XXXXX if I financed with them, with the understanding that the competitor’s offer would stand if I drove up before the end of the month. I am a well-qualified buyer and was prepared for that structure. This discussion took place with full knowledge that I had a competing written trade-in offer of $YYYYY, which I had already supported with detailed photos and videos, and there were no additional questions at that time. After raising the point about the public listing price change, I was told the competing trade offer "wouldn't be honored." I was informed that the dealership had contacted the competitor and was told the offer was incorrect. I was then asked to visit the competitor in person for a new appraisal to confirm the trade amount. I immediately went in person, confirmed the written offer, and provided proof within the same hour. After submitting that confirmation, the trade value was revised to $YYYYY instead of the previously discussed $XXXXX, and the overall structure, financing versus not financing, changed enough that the deal no longer made sense. The revised numbers differed from what had previously been discussed, which ultimately changed the viability of the deal. To be fair, communication was professional and quick throughout the process. The negotiation also included the usual dealership games/pressure after every response. I understand that this is common in car sales, especially near the end of the month. However, seeing the price reduced publicly to what I had already been negotiating made the extended back-and-forth feel unnecessary, going back on trade talk was the kicker. The shifting numbers and late changes to terms ultimately made it difficult to move forward, especially while coordinating from out of town. I made every reasonable effort to be transparent and realistic about the deal, so the outcome was disappointing. I truly have no hard feelings. There will always be another unit somewhere. I am sharing my experience so other buyers know to get everything fully locked in before committing significant time or making the trip. Although my experience was neutral overall, I do see many happy buyers in the reviews, which is a positive sign. Maybe one day we can do business. Until next time.
  • RF
    Ryan Fulcher
    Feb 26, 2026
    5.0
    Here is your non-AI generated review. I am absolutely blown away with everyone that I have had interactions with at Bartow Ford in the most positive way. I was impressed that the dealership did not have the mentality of current business models to get you in and out as fast as possible. Starting with my salesperson, Diana Franceschi, you will not find a better person to assist you with your next vehicle. I cannot say enough good things about how she will work tirelessly to ensure that you are taking care of. Working on accessories sales with Virginia Ortiz made it super fun to spend money on making my new truck personable to me. Bill Davis in the parts department will continue to be my go-to for all my parts needs. Bill and Carlos Sandoval have been great partners for years and they are the reason I keep returning to Bartow Ford. Finally, the finance staff sealed the deal, they absolutely knocked it out of the park by going the extra mile to make sure that you receive the best rate for your purchase. Because of their dedication, I owe special thanks to Krista Wood and Chad Parkins. If you are looking for a vehicle, you will not go wrong reaching out to Diana to assist you in your search. Thank you all!!
  • BG
    Billy Gregus
    Feb 23, 2026
    5.0
    I had the opportunity to work with Chris Stricker over several days while searching for the exact truck I’ve always wanted, and I can honestly say the experience exceeded every expectation. Chris was patient, responsive, and fully committed from start to finish. He consistently followed up with answers, connected me with the right people, and made sure I had every resource necessary to make the best decision. At no point did I feel rushed or pressured. He gave me the space to move at my pace, and when I was ready, he stepped in and streamlined the entire process so everything moved quickly and efficiently. He went above and beyond to ensure my needs were met and provided a fair, straightforward deal across the board. For the first time, I genuinely enjoyed the vehicle purchasing process. That says a lot. Chris has earned my business for the long term. Anytime I need another vehicle, he will be my first call. Bartow Ford is fortunate to have someone of his caliber representing them. I also want to give a second shout out to Jessica. She took the time to walk me through every option, from lift choices to tires, wheels, upgrades, and customizations for my truck. She was patient, thorough, and made sure I fully understood what would work best for what I was trying to accomplish. Her team absolutely nailed the install. The quality of their work is on another level, and the attention to detail shows. Jessica went above and beyond to answer all of my questions and made sure I ended up with exactly what I wanted. If you’re considering any upgrades, do yourself a favor and have a conversation with Jessica. She’s outstanding at what she does. Thank you, Chris/Jessica and Bartow Ford!
  • HD
    Heather D
    Feb 6, 2026
    1.0
    REPLY TO BARTOW'S PUBLIC RESPONSE: The dealership’s public response states that I was seeking full coverage of repairs. That is incorrect. At no point did I request or demand the dealership to cover full repairs. After my initial in-person conversation with Brian in January, I immediately began coordinating paint correction and ceramic reapplication with my detail professional at my own expense, which I have documented. Processing hundreds of vehicles per month does not replace customer consent. To this date, I have still not been informed on products used. Their public response further reinforces my original review. _______________________________________________________________ ORIGINAL REVIEW I brought my Mustang GT in November 4th for a recall repair. After the service, the dealership performed a courtesy wash without asking for consent. My vehicle has a ceramic coating, which requires specific wash methods and materials. Their wash resulted in visible defects in the finish and damage to the OEM racing stripe decal. Due to work demands and the holiday season, I did not reach out until late January. I want to be very clear: I fully acknowledge the delay, and because of that, I did not demand or expect anything. I contacted the service department to understand what products were used and to make them aware of the damage, but obviously would be happy if we could come into alignment with any corrections. I spoke with Brian Jones, the Service Manager, who initially handled the situation professionally and invited me to stop by so he could take a look. He involved the body shop manager, who confirmed the finish and decal damage and acknowledged that ceramic coating maintenance was not something he was familiar with. Brian offered—without me asking—to have Ford take care of paint correction and said he would also ask about discounting paint protection. He ended the conversation by telling me to think about it and let him know. After deciding that I would handle the paint correction and ceramic reapplication myself through a dedicated detailing professional, I attempted to call Brian multiple times over the next two weeks (Jan 24, 26, 30, and Feb 6) simply to let him know not to worry about it and to ask whether the dealership could assist with replacing the damaged section of decal instead. I received no response during that time. When Brian finally returned my call on Feb 6, the tone of the conversation was completely different. Before I could explain why I was calling, I was told they would not cover anything, that I “waited too long,” and that ownership or management was refusing to “participate” in any corrective actions. I was also incorrectly told it had been 4 months (actually 2 months, 20 days), and I was told I could have been the one who took it to a car wash—despite my background in collision repair, refinishing, and detailing, and the fact that my car has never been through a car wash. When I mentioned the decal, I was rudely told it could not be ordered in sections and it had to be the whole kit, which is incorrect (Ford part #PR3Z-7620000). He did tell me he would look into seeing what he could do. However, I doubt he will be reliable on that. (Side note, I still don't know what products were used on my car.) During that same conversation, I was also told that if I left a negative review, their media or marketing team would respond. This was mentioned in a way that felt discouraging rather than solution-focused, and it further reinforced my disappointment in how this situation was handled. To be clear, I am not upset that the dealership declined to correct the paint. I never asked them to. I am disappointed by being told one thing in person, ignored for weeks, and then spoken to rudely and told the opposite as if the prior conversation never occurred. This experience ultimately came down to how I was treated, not the outcome. Rather than acknowledging that consent should be obtained before washing a customer’s vehicle, the issue was dismissed because they “have never had a problem with it before.”

Frequently Asked Questions About Bartow Ford

Where is Bartow Ford located?

Bartow Ford is located at 2800 US Highway 98 North, Bartow, FL 33830, United States.

What are the operating hours of Bartow Ford?

Bartow Ford is open Monday to Friday from 8:00 AM to 7:00 PM, Saturday from 8:00 AM to 4:00 PM, and closed on Sundays.

Brand Certified Facts from Bartow Ford

This information is certified by Bartow Ford and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
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