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Bartow Ford

4.8
(5359 reviews)

Business Details

2800 US Highway 98 North, Bartow, FL
33830, United States
(863) 533-0425
https://www.bartowford.com/

About

Ford DealerUsed Car Dealer
For more than 77 years, Bartow Ford has been the trusted choice for drivers across Central Florida. As a locally owned dealership in Bartow, FL, we’re proud to offer a wide selection of new Ford vehicles, quality pre-owned cars from a variety of brands, and flexible financing options. Our service department, staffed by certified technicians, is equipped to handle all your vehicle maintenance and repair needs. Our award-winning team is committed to delivering exceptional service and making every customer feel like part of the Bartow Ford family. Whether you're in the market for a dependable Ford truck or expert vehicle maintenance, you can count on us

Details

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Location

Bartow Ford
2800 US Highway 98 North, Bartow, FL
33830, United States

Hours

Reviews

4.8
5,359 reviews
5 stars
4,861
4 stars
181
3 stars
74
2 stars
48
1 star
195
  • SM
    Shannon Moran
    3 days ago
    5.0
    The sales department of this dealer is well beyond 5 stars. They are by far the most accommodating dealer I have ever did business with. Extremely flexible and patient in the sales process as well as more than accommodating in making sure you not only have the best deal possible but also in making sure you are in the right vehicle for you. My salesman was Shavaunte Pippens and he was excellent. One of the most polite and understanding sales reps I have ever dealt with. He was very clear from the beginning that ultimately his goal was to make sure I was in the right vehicle that I was happy with even when you think you are changing your mind. I could not have asked for a better experience and would recommend this dealer to anyone looking for a new vehicle.
  • CJ
    Chris Johnson
    Mar 5, 2026
    5.0
    I recently had the pleasure of purchasing a vehicle from Bartow Ford in Bartow, Florida, and I wanted to take a moment to share what a positive experience it was. In my professional life I purchase vehicles regularly, so I’ve had the opportunity to work with many dealerships over the years. Bartow Ford truly met the mark. From the sales team to the finance department, the entire process was handled with professionalism, warmth, and a genuine down-to-earth approach that made the experience both smooth and enjoyable. What stood out to me most was the culture of the dealership. You can tell the team works hard to earn and maintain repeat business. That kind of service mindset doesn’t happen by accident—it comes from strong leadership, clear values, and a commitment to treating customers the right way. Bartow Ford has been serving Central Florida since 1948, when it was founded by Ernest Smith, and that kind of longevity speaks volumes. A business doesn’t remain successful for more than 75 years without doing a lot of things right. My experience reflected those values—honesty, professionalism, and genuine customer care. I look forward to hopefully establishing a long-term business relationship with the team there. Thank you to everyone at Bartow Ford for making the process straightforward and enjoyable. I wish your team continued success for many more years to come.
  • EG
    Emilio G
    Mar 2, 2026
    2.0
    Hey, sharing a bit of feedback on my recent experience. I went fairly deep into a deal on a used vehicle with Bartow Ford as an out-of-town buyer from Miami. From the beginning, I was transparent about how I valued their vehicle based on a very similar purchase I made last month. I was also upfront about my trade-in and provided a written trade-in offer from a large competitor, along with detailed photos and videos of my vehicle to avoid any surprises. Everything started well, but here is where things became frustrating: We negotiated for about two days, which is not abnormal. During that time, the vehicle’s public listing price was reduced to essentially the same number I had been pushing for. Since the updated price was lower than the "deal" we had worked out, I asked for the purchase order to reflect the advertised price. That adjustment was made, but not without additional changes described below. We also discussed a trade structure of $XXXXX if I financed with them, with the understanding that the competitor’s offer would stand if I drove up before the end of the month. I am a well-qualified buyer and was prepared for that structure. This discussion took place with full knowledge that I had a competing written trade-in offer of $YYYYY, which I had already supported with detailed photos and videos, and there were no additional questions at that time. After raising the point about the public listing price change, I was told the competing trade offer "wouldn't be honored." I was informed that the dealership had contacted the competitor and was told the offer was incorrect. I was then asked to visit the competitor in person for a new appraisal to confirm the trade amount. I immediately went in person, confirmed the written offer, and provided proof within the same hour. After submitting that confirmation, the trade value was revised to $YYYYY instead of the previously discussed $XXXXX, and the overall structure, financing versus not financing, changed enough that the deal no longer made sense. The revised numbers differed from what had previously been discussed, which ultimately changed the viability of the deal. To be fair, communication was professional and quick throughout the process. The negotiation also included the usual dealership games/pressure after every response. I understand that this is common in car sales, especially near the end of the month. However, seeing the price reduced publicly to what I had already been negotiating made the extended back-and-forth feel unnecessary, going back on trade talk was the kicker. The shifting numbers and late changes to terms ultimately made it difficult to move forward, especially while coordinating from out of town. I made every reasonable effort to be transparent and realistic about the deal, so the outcome was disappointing. I truly have no hard feelings. There will always be another unit somewhere. I am sharing my experience so other buyers know to get everything fully locked in before committing significant time or making the trip. Although my experience was neutral overall, I do see many happy buyers in the reviews, which is a positive sign. Maybe one day we can do business. Until next time.
  • RF
    Ryan Fulcher
    Feb 26, 2026
    5.0
    Here is your non-AI generated review. I am absolutely blown away with everyone that I have had interactions with at Bartow Ford in the most positive way. I was impressed that the dealership did not have the mentality of current business models to get you in and out as fast as possible. Starting with my salesperson, Diana Franceschi, you will not find a better person to assist you with your next vehicle. I cannot say enough good things about how she will work tirelessly to ensure that you are taking care of. Working on accessories sales with Virginia Ortiz made it super fun to spend money on making my new truck personable to me. Bill Davis in the parts department will continue to be my go-to for all my parts needs. Bill and Carlos Sandoval have been great partners for years and they are the reason I keep returning to Bartow Ford. Finally, the finance staff sealed the deal, they absolutely knocked it out of the park by going the extra mile to make sure that you receive the best rate for your purchase. Because of their dedication, I owe special thanks to Krista Wood and Chad Parkins. If you are looking for a vehicle, you will not go wrong reaching out to Diana to assist you in your search. Thank you all!!
  • BG
    Billy Gregus
    Feb 23, 2026
    5.0
    I had the opportunity to work with Chris Stricker over several days while searching for the exact truck I’ve always wanted, and I can honestly say the experience exceeded every expectation. Chris was patient, responsive, and fully committed from start to finish. He consistently followed up with answers, connected me with the right people, and made sure I had every resource necessary to make the best decision. At no point did I feel rushed or pressured. He gave me the space to move at my pace, and when I was ready, he stepped in and streamlined the entire process so everything moved quickly and efficiently. He went above and beyond to ensure my needs were met and provided a fair, straightforward deal across the board. For the first time, I genuinely enjoyed the vehicle purchasing process. That says a lot. Chris has earned my business for the long term. Anytime I need another vehicle, he will be my first call. Bartow Ford is fortunate to have someone of his caliber representing them. I also want to give a second shout out to Jessica. She took the time to walk me through every option, from lift choices to tires, wheels, upgrades, and customizations for my truck. She was patient, thorough, and made sure I fully understood what would work best for what I was trying to accomplish. Her team absolutely nailed the install. The quality of their work is on another level, and the attention to detail shows. Jessica went above and beyond to answer all of my questions and made sure I ended up with exactly what I wanted. If you’re considering any upgrades, do yourself a favor and have a conversation with Jessica. She’s outstanding at what she does. Thank you, Chris/Jessica and Bartow Ford!

Frequently Asked Questions About Bartow Ford

Where is Bartow Ford located?

Bartow Ford is located at 2800 US Highway 98 North, Bartow, FL 33830, United States.

What are the operating hours of Bartow Ford?

Bartow Ford is open Monday to Friday from 8:00 AM to 7:00 PM, Saturday from 8:00 AM to 4:00 PM, and closed on Sundays.

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