Land Rover Flatirons

4.0
410 reviews

About

Land Rover DealerUsed Car DealerCar DealerAuto Body Repair
Welcome to Land Rover Flatirons! Our family-owned dealership is committed to delivering an exceptional customer experience. We take the time to build relationships and understand your needs, whether you're searching for a Range Rover, Defender, or Discovery. Located in Broomfield, our extensive inventory includes new and used vehicles, all inspected for quality. Our service center ensures your vehicle stays in top condition, and our finance team is here to assist you every step of the way. Visit us off Highway 36 and the Northwest Parkway, at 11420 Via Varra, Broomfield, CO or contact us anytime. Let Land Rover Flatirons be your trusted dealership in the Broomfield area!

Location

Land Rover Flatirons
11420 Via Varra, Broomfield, CO
80020, United States

Hours

Reviews

4.0
410 reviews
5 stars
294
4 stars
16
3 stars
5
2 stars
15
1 star
80

What are people saying?

AI-generated from recent customer reviews

Customer Service

While some customers praised individual sales and service representatives for their professionalism and helpfulness, many others reported poor communication and follow-through from the service department.

Sales Experience

Several customers had positive experiences with the sales team, highlighting their knowledge, friendliness, and efficiency during the car buying process.

Service Department Issues

Numerous reviews indicated significant dissatisfaction with the service department, citing long wait times for appointments, unresolved issues, and lack of accountability.

Post-Sale Support

Customers expressed frustration with the lack of support and responsiveness after the sale, particularly regarding service follow-ups and warranty issues.

Mixed Reviews

Overall, experiences varied widely, with some customers having excellent interactions while others faced serious challenges, particularly in service and communication.
  • MJ
    Megan Shea Jackman
    4 days ago
    5.0
    We had an amazing experience working with DJ at the Range Rover dealership. He was knowledgeable, friendly, and genuinely committed to helping us find the perfect vehicle. DJ made the entire process smooth and stress-free, and his professionalism and kindness went above and beyond our expectations. Highly recommend asking for DJ—he’s fantastic!
  • AG
    Annabelle G.
    6 days ago
    5.0
    I had the most exceptional experience at Land Rover Flatirons and I want to express my appreciation for the incredible team who made it all happen. First, Mike deserves a huge thank you. He was patient with me throughout the entire process and answered every single question I had. The best part was that for both of my appointments, he was standing at the door waiting for me. That level of attentiveness is giving pure Forbes-level luxury service. He made everything feel seamless and effortless. The dealership itself is stunning. It is spotless, beautifully designed, and so welcoming. And ladies, the lighting in the bathroom was absolutely perfect. You know exactly what I mean. šŸ˜‚ Patrick in Finance was truly outstanding. He is the best finance manager I have ever worked with. He took his time, explained everything clearly, and made sure I felt confident and comfortable. I also loved the sleek digital pad on the desk. Shoutout to the sustainability initiatives at this dealership because they clearly do not waste paper. Sydney is holding it down for the women in the automotive world and I loved seeing that representation. It was refreshing and empowering. And a huge standing ovation to Gregg, the General Manager, for cultivating such a strong, customer-focused team. I genuinely appreciate leadership that takes a moment to meet every customer. It says so much about the culture and pride in this dealership. This was truly an incredible experience from beginning to end. If you are looking for a Land Rover and want to feel valued, respected, and taken care of, this is the place you need to go.
  • MG
    Mr. Glass
    Nov 12, 2025
    5.0
    I had an incredible experience at LR of Flatirons. After a disappointing encounter at another Denver Land Rover dealership, where they treated me as if I couldn’t afford a $100,000 vehicle, I was skeptical about this one. I wondered if it was their general stereotypes or if they simply don’t see many young professional black men walking in with the knowledge and capability to purchase on the spot. However, I quickly changed my mind. This dealership had better and more well-equipped vehicles at a comparable price, and the overall experience was top-notch. Within just five minutes on their website, I found the perfect vehicle for me and scheduled an appointment. The next morning, I drove to the dealership and was greeted at the door by DJ, my salesman. He made the entire experience absolutely wonderful. I highly recommend DJ to anyone looking to purchase a new vehicle from this dealership. I’m thrilled with my new Range Rover Sport, even after having a terrible experience with this brand in the past at the other Denver location.
  • TC
    Todd Colchin
    Nov 12, 2025
    5.0
    Recently purchased a vehicle from DJ and his team at Land Rover Flat Irons. Very impressed with their professionalism and respect for my time. The entire process was smooth and painless. Our experience was a refreshing departure from other car-buying experiences in the past. If you find yourself at Land Rover Flat Irons ask for DJ Hansen - he’ll treat you right.
  • EF
    Elaine Flick
    Oct 19, 2025
    5.0
    EDITED 10/21/25: Alex presented our concerns about the tires to the Sales Manager Chris. Chris called us today to apologize, and believed the incorrect tires were installed due to an error in their repair order system. Kudos to Alex for his follow-through, and Chris for his outstanding customer service. They have the upmost integrity and are honoring the terms of our agreement. We will be getting the BF Goodrich KO2s that were promised, installed by the dealership within the next week. We are elated and grateful. ORIGINAL REVIEW: Bought a beautiful used 2021 Jeep Wrangler Rubicon last week at this dealership. To their credit, they did some great service and detailing on this Jeep before turning it over to us. They did the engine and cabin filters, an oil change, replaced 2 rear leaking shocks, replaced 4 tires (not the spare) and did an alignment. These were all on the to-do list before we even entered into the contract. Our salesperson was Alex Kelly, who was very easy going and professional. I asked him several times over the course of 3-days if the tires we would receive were the exact same ones that were currently on the Jeep (BF Goodrich All-Terrain KO2s). He said yes, they will be the same. We agreed to pay their full list-price under the premise that all service items and the SAME TIRES would be included. On Oct 15th, Lucas in Finance, presented us the 17-page contract. One page identified ā€œWhat we owe youā€. He was OK leaving it blank. At this point the tires, alignment and shocks had not yet been replaced. I asked Lucas that all promised service items be listed. He listed ā€œ4 new tiresā€ (did not list the make) as one of the items. On Oct 16th we arrived to pick up the Jeep. Alex took us to a garage and the car had a black tarp on it (like a fun unveiling). Alex unveiled the Jeep, I looked at the tires, and they were not the ones we had been promised. They were a cheaper (1/2 the price less off-road worthy) All-terrain brand (Advantage ATX850). My husband wanted the Jeep so we just accepted it as it was. We were disappointed. If you buy a used car at this dealership, get ALL the service details in writing (down to exact parts). Look under the black tarp and inspect the car before you give them the check! Overall we appreciate the extensive service and detailing that was done and know we got a great used Jeep at a fair price.

Frequently Asked Questions About Land Rover Flatirons

What types of vehicles does Land Rover Flatirons offer?

Land Rover Flatirons offers a range of new and used vehicles including Range Rover, Defender, and Discovery models.

Where is Land Rover Flatirons located?

Land Rover Flatirons is located at 11420 Via Varra, Broomfield, CO 80020, USA.