Land Rover Flatirons

4.0
417 reviews

About

Land Rover DealerUsed Car DealerCar DealerAuto Body Repair
Welcome to Land Rover Flatirons! Our family-owned dealership is committed to delivering an exceptional customer experience. We take the time to build relationships and understand your needs, whether you're searching for a Range Rover, Defender, or Discovery. Located in Broomfield, our extensive inventory includes new and used vehicles, all inspected for quality. Our service center ensures your vehicle stays in top condition, and our finance team is here to assist you every step of the way. Visit us off Highway 36 and the Northwest Parkway, at 11420 Via Varra, Broomfield, CO or contact us anytime. Let Land Rover Flatirons be your trusted dealership in the Broomfield area!

Location

Land Rover Flatirons
11420 Via Varra, Broomfield, CO
80020, United States

Hours

Reviews

4.0
417 reviews
5 stars
297
4 stars
16
3 stars
5
2 stars
15
1 star
84

What are people saying?

AI-generated from recent customer reviews

Sales Experience

Many customers praised the sales team, particularly DJ, for their professionalism, knowledge, and attentiveness during the car-buying process.

Service Department Issues

Numerous reviews highlighted significant problems with the service department, including poor communication, lack of follow-through, and unresolved vehicle issues.

Customer Service

While some customers reported excellent service experiences, others expressed frustration with unresponsive staff and lack of accountability, particularly after the sale.

Mixed Inventory Feedback

Customers noted a lack of vehicle options and poor inventory management during their visits, leading to disappointing experiences.
  • NR
    Natalie Ross
    6 days ago
    5.0
    I had an excellent experience working with DJ purchasing a pre-owned vehicle. He was patient, kind and flexible during negotiations. He went above and beyond to make my experience pleasant and memorable. I would highly recommend buying a car through DJ/Don Jr. at Land Rover Flatirons, he is excellent!
  • KH
    Kimberly Hullett
    Jan 2, 2026
    5.0
    My experience at Land Rover Flatirons was great, but it was made exceptional by Sydney Calhoun in sales - she is top notch in her product knowledge and approach. After several visits to the dealership with no real excitement or connection to the inventory, she was the first salesperson there to focus on my experience, listen to me, and made me feel seen and heard as a woman buying a vehicle for myself. My previous showroom visits were "fine," but her thorough and detailed knowledge of the product, her ability to articulate and respond to my needs, as well as her knowledge of ancillary services made me want to buy. If you are reading this, and you want a car-buying experience that feels elevated and highly respectful, call Sydney and make an appointment!
  • HJ
    Holly Jackson
    Jan 2, 2026
    1.0
    Dj sold me one of his own personal vehicles and LIED to me about the ownership and my vehicle ended up getting repoed thanks to Dj back in April 2025. He committed FRAUD against me, a single mother with two kids. And now he’s ignoring my texts and calls. He has no intention of fixing the problem he created. He is a liar and does NOT hold up the company’s values. I had to get new car seats, strollers and I have personal items that I’ll never get back thanks to Dj! Horrible person!!!! 0/10 would not recommend!!!!
  • MA
    Mary Anne
    Dec 26, 2025
    1.0
    Flatirons Land Rover completely failed at even the most basic level of service. My SVR sat at this dealership for weeks without ever being worked on, and no one had the professionalism or courtesy to inform me, after my husband called and texted many times to a service writer abruptly left. I only found out after repeatedly chasing updates. During this time, my assigned service advisor was out on medical leave, and there was zero coverage or oversight. When Daniel returned, he had to step in and attempt to clean up an already unacceptable situation. Unfortunately, the service manager was dismissive, unhelpful, and outright unprofessional, showing no accountability whatsoever. After being without my vehicle for nearly 3½ weeks, I was stunned to learn that the original issue was never resolved. No meaningful diagnostics were completed, and I am now forced to take my vehicle elsewhere just to get it properly repaired. To add insult to injury, no loaner vehicle was ever provided during this entire ordeal. This dealership wasted my time, showed no respect for my vehicle, and demonstrated a complete lack of competence and communication. I could not be more disappointed. I strongly recommend avoiding Flatirons Land Rover and instead going to the Jaguar dealership north of Flatirons, where customer service and professionalism actually exist, it’s worth the extra drive to have a better experience.
  • SV
    Sam Varra
    Dec 22, 2025
    1.0
    This dealership has now delivered two consistently poor service experiences, and the common thread is simple: communication without follow-through. Service advisors are responsive at first, then vanish. There’s no proactive communication while the car is in service, and even after completion, basic requests—like fixing a windshield ding—are left unresolved, despite being clearly discussed. The irony here is rich. I grew up riding my horses on this exact property. The street name is my last name. The horses I grew riding on this exact same land were more dependable about follow-through than this service department has been! Luxury branding doesn’t excuse missed commitments. If something can’t be done, say so. If it can, do it. Silence and unfinished work are not acceptable—especially for a premium brand. This feedback is direct because it needs to be. This experience can be fixed, but only if it’s taken seriously.

Frequently Asked Questions About Land Rover Flatirons

What types of vehicles does Land Rover Flatirons offer?

Land Rover Flatirons offers a range of new and used vehicles including Range Rover, Defender, and Discovery models.

Where is Land Rover Flatirons located?

Land Rover Flatirons is located at 11420 Via Varra, Broomfield, CO 80020, USA.