Welcome to Rossi’s Roadside Service since 1962 Family-owned and operated since 1962, we are proud to be Santa Cruz’s Premier Roadside service provider. Fully licensed, bonded and insured, we provide services to residential and commercial customers throughout Santa Cruz County. We have an exceptional fleet of service trucks. Check out our gallery of trucks! One of the longest running and highly respected roadside service provider in Santa Cruz County. If you need roadside services including jumpstarts, battery install, lockouts, fuel deliveries, tire changes and more, choose Rossi’s Roadside Services. Our fully trained drivers are background checked and insured.
Feedback on customer service is mixed; while some drivers were praised for their professionalism and helpfulness, others were reported as rude and dismissive.
Response Time
Several customers noted long wait times for service, with some experiencing delays of over two hours.
Pricing Issues
Many reviews highlighted concerns over high fees and perceived predatory pricing, particularly in towing situations.
Service Quality
While some customers had positive experiences with quick and effective service, others reported poor handling of vehicles and issues following service.
AS
Aaron Siegel
Aug 11, 2025
1.0
The woman was concise and clear when she stated they no longer do towing for law enforcement, but her rude tone caught me a bit off guard. I'm assuming she's either annoyed from all the calls about towed vehicles or perhaps the latter thought, which I won't disclose publicly.
BV
Bart V
Apr 28, 2020
1.0
Had a simple flat tire late at night. Called my AAA # ... an hour after the estimated time... driver shows up... never stops the truck...and keeps on driving.
The dispatcher claimed that there was to much damage to my for him to change a tire? ... My car is in excellent shape... Never been in an accident. How could he see any damage from doing a drive by.
I sure wish another more reputable tow company would take that AAA contract from Rossi's. Good luck to anyone that uses this company...if you can get them to work!!! If they had negative stars... Rossi's certainty deserves it!!!
JL
Jaime Lucas
Dec 17, 2019
5.0
Worked with Jesus today when my Jeep didn't quite make the trek. He was kind, helpful, thorough, and efficient. Love working with Rossi/ AAA - this was through a AAA call but wanted to weigh in with my experience. 5 stars, super stoked on the service & grateful that I can easily trust them.
LM
Latino Mandingo
Jul 5, 2018
1.0
After they installed a battery in my car it messed up the electrical system and car stereo. They refuse to take responsibility to fix the issues. Terrible business.
ES
emmarie salamat
Feb 19, 2017
1.0
rude people esp the girl who answered my call!! ill give this a negative!
Frequently Asked Questions About Rossi's Roadside Service
What types of roadside services does Rossi's Roadside Service provide?
Rossi's Roadside Service offers jumpstarts, battery installation, lockout assistance, fuel deliveries, tire changes, and more.
What are the operating hours of Rossi's Roadside Service?
Rossi's Roadside Service operates daily from 6:00 AM to 11:00 PM.
Is Rossi's Roadside Service a licensed and insured company?
Yes, Rossi's Roadside Service is fully licensed, bonded, and insured to serve residential and commercial customers.
In which areas does Rossi's Roadside Service offer their services?
They provide roadside services throughout Santa Cruz County, including Capitola, Soquel, Live Oak, Aptos, Scotts Valley, and Santa Cruz.
What payment options are accepted at Rossi's Roadside Service?
Rossi's Roadside Service accepts American Express, Apple Pay, Cash, Discover, MasterCard, and Visa.
How can I contact Rossi's Roadside Service for assistance?
You can call their main phone at +1 831-475-7377, their alternate phone at +1 800-371-1869, or email rossiwalz@comcast.net.
Where is Rossi's Roadside Service located?
They are located at 203 Capitola Road Extension, Santa Cruz, CA 95062, USA.
Are there any nearby tire shops near Rossi's Roadside Service?
Yes, nearby tire shops include Lloyd's Tire & Auto Care, The Tire Choice, and Holser's Tire Services Inc, which can be convenient for customers needing tire work after roadside assistance.
What local places can customers visit near Rossi's Roadside Service?
Customers might visit nearby places such as Old Holy Cross Cemetery, Between Two Slices Deli for dining, or the City of Santa Cruz community center before or after using the service.
How can nearby services like Santa Cruz All Star Bodyworks complement Rossi's Roadside Service for vehicle care?
After using Rossi's Roadside Service for assistance, customers can visit nearby auto body shops like Santa Cruz All Star Bodyworks for repairs and maintenance to keep their vehicles in top condition.