Need a rental car in Santa Cruz, CA? Enterprise Rent-A-Car is Here For It. Whether your car is in the shop, you're running errands, or planning a weekend getaway, we're ready with a wide range of vehicles and flexible rental options. Enjoy easy, stress-free rentals and friendly service that gets you on your way fast. Reserve your rental car with Enterprise at our Downtown Santa Cruz location today.
Many customers praised the friendly and helpful staff, particularly highlighting individuals like Julio and Shane for their exceptional service.
Reservation Issues
Several reviews mentioned problems with reservations, including unavailability of reserved cars and overbooking, leading to customer dissatisfaction.
Vehicle Condition
Customers generally reported that the rental cars were clean and in good condition, although some noted issues with specific vehicles needing maintenance.
Efficiency
Most customers appreciated the quick service and ease of the rental process, with many noting minimal wait times.
Pricing Concerns
Some customers found the rental prices to be high or inconsistent, with complaints about unexpected charges.
CH
CHRISTOPHER HARRINGTON
4 days ago
5.0
I’ve been using this location for over 3 years. In the beginning I would not have given more than 3 stars. However in the past year, I haven’t been happier! What a great team…Julio, Jennifer, Hayden, Vance, and now Kaytlin. All go the extra mile to ensure a smooth process, making sure needs are met, they are very flexible, accommodating, professional, and overall bring great energy! I’ve been so happy with their customer service that Ive brought my company’s rental car needs to this location. Outstanding work team, thank you! Always a pleasure coming in!
OA
Oren Atia
Feb 9, 2026
1.0
Crooks. I rented a small truck on Expedia, they didn’t have the truck so they downgraded it to a small suv. The employees says he will lower my price of the rental. Once we got out after taking my deposit he bump the price of the rental.
Told him to cancel and left. Stay away
JN
James Nakahara
Jan 16, 2026
5.0
Everyone here is super solid. Lots of respect for Julio and the whole team: Vance, Hayden, Keana, Katie, Jenny, Andrew and anyone I’ve missed. It’s not always perfect, but they always do whatever they can to make things as good as possible and with the size of the lot and volume of cars moving through there, I think they do a really good job. Would highly recommend for rentals if you’re in town!!
BW
Bekah Wong
Jan 8, 2026
5.0
The Santa Cruz Enterprise is by FAR the best rental car office I have ever rented from. They have fair & competitive prices, the unlimited mileage is great, and most of all, their customer service is AMAZING. Every single agent I've worked with has been SO friendly and nice, it honestly blows me away a bit haha. I really appreciate how much effort they put into just being kind, friendly, professional human beings :) I go out of my way to rent from this location at this point.
I've never had a problem or even much of a wait, and the cars are always pristine and comfortable. One teeny tiny thing you may want to be aware of is that their lot is a bit on the smaller side, so occasionally it can feel a little like that Rush Hour board game getting in and out of the lot, but I've never had any serious issues with it :) Regardless, I highly, highly recommend this location for your rental car needs!
KB
Khris Bigelow
Dec 28, 2025
1.0
This is the third time of dealing with Enterprise that it hasn’t worked out. Never received a car all three times.
Had reservation at 12:00 on Sunday, December 28, that I booked several days in advance. Got there at 10:30, they close at noon. Already had a lobby full of people being promised cars. They couldn’t guarantee, that I would get a car at 12:00 noon. My car was damaged and not drivable, so I even took the bus to get to Santa Cruz to pick up this rented vehicle, I rented days in advance online.
This company doesn’t care, they overbook and make promises that they can’t keep.
I knew of another rental place down the road. I walked as fast as I could to Avis on Ocean and was able to rent a car for the same amount of time and money. No reservation. No hassle!
I’m not doing anymore business with Enterprise. They don’t care, if you’re left stranded.
I went back after getting the car and told people to check out Avis, just down the road from Enterprise on Ocean in Santa Cruz. Way better experience!
This location is sad!
Frequently Asked Questions About Enterprise Rent-A-Car
What types of vehicles can I rent at Enterprise Rent-A-Car in Santa Cruz?
Enterprise Rent-A-Car offers a wide range of vehicles including cars, vans, and luxury cars to suit your rental needs.
What are the rental location hours for Enterprise Rent-A-Car in Downtown Santa Cruz?
The rental location is open Monday through Friday from 8:00 AM to 6:00 PM, Saturday from 9:00 AM to 1:00 PM, and Sunday from 9:00 AM to 12:00 PM.
How can I reserve a rental car at the Downtown Santa Cruz Enterprise location?
You can reserve your rental car online through the Enterprise website or visit the location directly at 919B Ocean St, Santa Cruz, CA.
Does Enterprise Rent-A-Car in Santa Cruz offer any discounts?
Yes, Enterprise offers discounts for active military members.
What payment methods are accepted at Enterprise Rent-A-Car Santa Cruz?
They accept American Express, Cash, Check, Discover, Mastercard, and Visa.
Is there an option for airport pick-up service at Enterprise Santa Cruz?
Yes, Enterprise Rent-A-Car in Santa Cruz offers airport pick-up services for your convenience.
What popular dining options are nearby Enterprise Rent-A-Car Santa Cruz?
Nearby dining options include Santa Cruz Diner, TOGO'S Sandwiches, Subway, and Fins Coffee, perfect for grabbing a meal or coffee before or after your rental experience.
Are there any hotels near Enterprise Rent-A-Car in Downtown Santa Cruz?
Yes, several hotels are nearby including Motel 6, Ocean Lodge, Best Western Plus Marion Santa Cruz, and Quality Inn Santa Cruz Downtown Area, convenient for travelers needing accommodation.
Can I find automotive services near Enterprise Rent-A-Car in Santa Cruz?
Yes, nearby you can find automotive repair at Doc Auto, truck rentals at Enterprise Truck Rental and U-Haul Neighborhood Dealer, and gas stations like Santa Cruz Gas and Shell.
What is a popular local attraction to visit after renting a car from Enterprise in Santa Cruz?
You might want to visit the nearby Ocean 1111 New Santa Cruz Condos, a local landmark and historical building, or enjoy some ice cream at Marianne’s Ice Cream or Cruz Creamery.
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