We’re more than just a boat dealer— Bass Pro Boating Center in Prattville is here to help make all your boating and off-roading dreams come true. Whether you’re shopping for a new boat or ATV, looking for parts or service, ready to repower your boat, or just want advice, we have you covered. We are the home of America’s Favorite Boats, the world’s largest Mercury® outboard retailer and a proud retailer of TRACKER OFF ROAD™ ATVs and UTVs and TRAILSTAR utility trailers. Shop our boat showroom inventory of TRACKER ®, NITRO ®, RANGER ®, SUN TRACKER ®, REGENCY ®, TAHOE ®, MAKO ®, and Ascend Kayaks to get on the water and start making memories.
Customers consistently praised the helpfulness and friendliness of the staff.
Store Cleanliness
The store is noted for being clean and well-maintained.
Product Selection
While many customers appreciated the variety of products, some expressed disappointment in the limited availability of specific items.
Pricing Concerns
Several reviews mentioned that prices are higher compared to competitors, which affected overall satisfaction.
Family-Friendly Atmosphere
The store is recognized as a fun place for families, especially for children who enjoy the aquarium and displays.
MB
Michael Beck
Nov 17, 2025
5.0
Good place to go and shopping
FS
Floyd Sikes
Oct 18, 2025
5.0
Great service. Very helpful.
I walked out with what I wanted. A nice ultra light rod & reel.
JJ
Jimmy D Cantrell Jr
Oct 14, 2025
5.0
Bass Pro is always a great visit, employees are always so helpful and the store is super clean inside and out
KA
Kayleen A
Oct 1, 2025
4.0
As always, the store is quite an experience with the aquarium and taxidermy. Selection is great and prices pretty reasonable.
I was disappointed in their huge clearance section. Many of the items didn't have clearance stickers on them. Not just the random item a customer walked over with and left there. Multiples of the same items. In a few cases I found a clearance tag on a different size. A few I didn't. For whatever reason, the clerk honored the clearance price on all the male items without tags but none of the females. When I asked why, she said she couldn't without the clearance tag. (Yet she just rang up all my husband's items without tags.) Not like they cater to women, but it was still disappointing.
ND
Norman Deal
Sep 28, 2025
5.0
Best customer service department of any retailer in the East coast.
Frequently Asked Questions About Bass Pro Shops/Cabela’s Boating Center
What types of products and services does Bass Pro Shops/Cabela’s Boating Center in Prattville offer?
Bass Pro Shops/Cabela’s Boating Center in Prattville offers new boats, ATVs, parts, service, boat repowering, and advice. They carry brands like TRACKER, NITRO, SUN TRACKER, REGENCY, TAHOE, MAKO, and Ascend Kayaks.
What are the operating hours for Bass Pro Shops/Cabela’s Boating Center in Prattville?
The center is open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 7:00 PM.
What payment options are accepted at Bass Pro Shops/Cabela’s Boating Center?
They accept American Express, Cash, Check, Discover, Financing, MasterCard, and Visa.
Where is Bass Pro Shops/Cabela’s Boating Center located?
It is located at 2553 Rocky Mount Rd, Prattville, AL 36066, United States.
How can I contact Bass Pro Shops/Cabela’s Boating Center for inquiries or support?
You can call their main phone at +1 334-290-6380 or email kwlawley@basspro.com.
Are there any special offers available for buyers at Bass Pro Shops/Cabela’s Boating Center?
Yes, there is a VIP Owners Discount Card available with a boat or ATV purchase.
What are some dining options near Bass Pro Shops/Cabela’s Boating Center in Prattville?
Nearby dining options include Islamorada Fish Company (seafood), Dairy Queen, McDonald's, Waffle House, Cook Out (barbecue), Hooters, Chipotle Mexican Grill, Jack's, Hardee's, Starbucks, Firehouse Subs, and Gigi's Cupcakes.
What are some nearby accommodations for visitors to Bass Pro Shops/Cabela’s Boating Center?
Nearby hotels include Red Roof Inn Prattville, HomeTowne Studios Prattville, Sleep Inn Prattville, Rodeway Inn Prattville I-65, and Holiday Inn Hotel Prattville.
Where can customers find outdoor gear or other sporting goods near Bass Pro Shops/Cabela’s Boating Center?
Customers can visit neighboring Bass Pro Shops for outdoor gear, sporting goods, and boat dealer services.
Are there any nearby automotive or fuel services close to Bass Pro Shops/Cabela’s Boating Center?
Yes, there are nearby gas stations including Shell, Liberty, and Raceway. Additionally, U-Haul Neighborhood Dealer offers truck rentals and automotive services.