Blue Ox Outfitters

Ride your truck in style with our help. Turn to Blue Ox Outfitters today to turn that tired old truck from drab to fab with top-quality accessories. Blue Ox Outfitters, owned by Jonathan Woodward, was started in 2000 in the back of Jonathan's pickup truck. Wanting to find the perfect name for a truck accessory business, Jonathan enlisted the help of his wife and family. They each heard all of the options for the store (and, yes, there were many) and almost everyone he asked, could only remember the name, Blue Ox. Fifteen years later, that name stands as tall as its namesake, Babe, the blue ox from the great tale, Paul Bunyan. The owner's tale of the past forty plus years of his life should help paint a picture of why he decided to open Blue Ox and pursue a career in the automotive industry. Born into the car side of the industry, Jonathan's father, Harry Woodward was an owner in the Key Royal group, which opened Pontiac, Buick and GMC dealerships all over the country during his career. Settling in Selma, Alabama, Jonathan's family owned and managed its own dealership. It was a favorite place for a young boy to hang out after school and in the summer. His passion quickly became anything that you can drive or sell - cars, trucks, and boats, oh my! This passion developed into his own business plan later in life as he opened a full service car wash and truck accessory store, Automotive Detail of Selma.