Federated Media

We offer comprehensive marketing solutions including traditional radio advertising, digital marketing through our subsidiary Federated Digital Solutions (SEM, SEO, video and display advertising, social media management), content marketing, creative production services, social influencer marketing with our on-air talent, recruitment marketing, in-dash advertising, and our My Deals Michiana program. We create all-inclusive marketing campaigns by weaving together radio, digital, and content marketing to bring unrivaled ROI.

Our local radio personalities are powerful social influencers with thousands of followers on social media. They've built strong community presence through entertaining and informing listeners while also connecting on a personal level through community and charitable events. Their listeners trust them and consider them friends, which means their endorsement of your business strengthens your brand in the community. We can incorporate our on-air talent into campaigns that include events, radio, podcasts, and social media promotion.

Absolutely! We specialize in recruitment marketing campaigns that help businesses attract quality talent. Radio is particularly effective for recruitment because it reaches people during key moments surrounding their jobs, such as during commutes or even while at work. We can combine radio ads with digital strategies to showcase your corporate culture and drive traffic to your website. Our campaigns can get on the air quickly, making radio one of the best solutions for immediate hiring needs.

My Deals Michiana is more than just a deals website—it's a way to connect customers and businesses like never before. Founded by Federated Media, it offers discounts and deals on restaurants, entertainment, and services throughout the Michiana area including South Bend, Mishawaka, Elkhart, and Niles. For businesses, the program offers exposure to new customers through radio and digital advertising, giving potential customers a reason to try your business for the first time. Deals are promoted through our radio partners B100, 103.9 The Bear, Michiana's News Channel, and Froggy 102.7.

Marketing Mic Drop is Federated Media's exclusive marketing webinar series designed to elevate your marketing game. As a powerhouse in radio and digital marketing, we deliver dynamic webinars full of real-world examples, actionable tips, industry trends, and success stories. These aren't cookie-cutter solutions. Each webinar is customized with cutting-edge insights and strategies. You can subscribe to receive all the details you need to join these exclusive marketing webinars and stay ahead of the curve in the ever-evolving world of marketing.

We take a comprehensive, integrated approach to marketing. Our team of highly qualified individuals works together to create all-inclusive marketing campaigns designed to build brand loyalty and drive revenue. We effectively weave content marketing with traditional radio advertising and our digital solutions (through Federated Digital Solutions) to deliver unrivaled ROI. This means your message reaches your target audience across multiple touchpoints—radio, social media, digital ads, influencer partnerships, and more, creating a cohesive strategy that maximizes your marketing investment.

Federated Media operates 12 radio stations across Fort Wayne and South Bend, Indiana, covering formats such as country, rock, news/talk, contemporary hit radio, sports, and R&B.

Federated Media's media and marketing roots go back to 1952 with the takeover of The Elkhart Truth newspaper and radio stations WTRC-AM and WLTA-FM, and has maintained core values of integrity, passion, and innovation for over 70 years.

They offer comprehensive marketing solutions including digital marketing (SEM, SEO, video, display ads, social media), content marketing, creative production, social influencer marketing, recruitment marketing, in-dash advertising, and the My Deals Michiana program.

Federated Media uses local radio personalities as social influencers who connect personally with audiences through events and social media, strengthening brand presence by endorsing businesses in campaigns including radio, podcasts, and events.

They design recruitment marketing campaigns that combine radio and digital strategies to attract quality talent, reaching potential employees during commutes and key job moments, enabling quick campaign launches for immediate hiring needs.

My Deals Michiana is a deals platform connecting customers and businesses across the Michiana area, offering discounts promoted through Federated Media's radio stations, providing businesses with exposure to new customers via radio and digital advertising.

Federated Media is open Monday through Friday from 8:00 AM to 5:00 PM and closed on Saturdays and Sundays.

Federated Media is located at 237 W. Edison Road, Mishawaka, IN 46545. Phone: +1 260-447-5511, Toll-free: +1 888-333-6133, Email: dwilliams@federatedmedia.com.

Nearby stations B100 and 103.9 The Bear, both operated by Federated Media, can help visitors stay informed with entertainment and news, and also promote local events or deals that enhance the visitor experience around Federated Media's location.

Customers near Federated Media can find automotive services at Lesson Chevrolet Co. for car sales, as well as tire and brake services at Zolman's Best One Tire & Auto Care and Zolman Tire for repair and automotive parts.

Nearby fitness and health options include Pinnacle Athletic Club for gym and sports, Edison Lakes Family YMCA offering gym and childcare, and health professionals like chiropractors Luke Young and Aaron Rechichar.