The LEGO® Store Fifth Avenue

Reviews

• GP

  Grey Price

  3 days ago
  5.0
  We had a fantastic time stopping by! With lots to look at and do in this shop, it makes a great place to bring your kids or your friends. The staff at this location are very sweet and eager to help if you need any assistance. Lots of notable builds in this store and other cool things to see/do, it was a great experience. Highly recommend making the trip here if you are a Lego connoisseur!
• SW

  Stacy-Ann Walters

  4 days ago
  3.0
  Visited the LEGO Store on 5th Avenue and had such a fun experience! The life-size LEGO builds — especially the LEGO car — were amazing to see up close. The amount of detail in the displays really brings the place to life. I also loved browsing the huge range of sets, but honestly couldn’t decide which one to buy because there were so many great options. The store is definitely worth a visit if you’re in NYC, whether you’re a LEGO fan or just want to enjoy the creativity. Will definitely return to pick up a set before my trip ends!
• NS

  Noah Smith

  Nov 8, 2025
  5.0
  The LEGO Store on 5th Ave in New York is not just a store, it’s a full-on experience. The moment you walk in, you’re surrounded by massive LEGO sculptures that are genuinely jaw-dropping. There’s a huge rainbow “tree” in the center with little scenes hidden inside it (we loved the squirrel and the tiny LEGO world tucked into a little window). It feels like stepping into a life-sized LEGO fantasy world. The attention to detail in these builds is incredible. They’ve got a giant Hulk you can sit next to, a LEGO Statue of Liberty with a friendly face, and characters and scenes tucked into every corner. Even if you’re not a kid, it’s impossible not to smile. The store layout is fun to explore, and the staff were friendly and patient even with how busy it gets. There’s a wide range of sets for all ages and interests, plus build-your-own mini-figures if you want something personalized. It is crowded (it’s 5th Ave…), but honestly it just adds to the energy. It feels like everyone there is excited and having fun. Whether you’re a LEGO fan or just looking for something magical to experience in NYC, this place is absolutely worth stopping in.
• KS

  Kanishq Sakhpara

  Nov 5, 2025
  5.0
  The Fifth Avenue LEGO Store is a masterpiece of experiential retail that completely transcends the concept of a toy shop. It is, quite simply, a soaring tribute to the power and wonder of creativity itself. Instead of merely presenting boxes for sale, the entire space is transformed into an art gallery of plastic bricks. From the moment you step inside, you are immediately immersed in the sheer scale of the possible. Your eyes are drawn to the incredible, multi-story installations—from the breathtaking, massive World Trade Center or New York skyline build that acts as a permanent backdrop, to the stunning life-sized yellow car model near the eachieved, making you look at a simple brick as a potential component for anything, whether it’s a detailed small city diorama or a giant sculpture. It’s a powerful reminder that the only limit is your own mind. This store is a testament to potential, regardless of age. The interactive areas, the customization stations, and the sheer scope of the themed displays encourage every visitor, adult and child alike, to stop and ask: "What could I build?" It’s a wonderful, vibrant, and utterly inspiring destination that proves LEGO isn't just a toy—it's a tool for limitless creative expression.ntrance. These aren't just displays; they are inspiring visions of what can be
• JH

  Joshua Holten

  Oct 28, 2025
  5.0
  The LEGO® Store on 5th Avenue is a must-visit for fans of all ages! Located at 636 5th Ave, this flagship store offers an immersive experience that goes beyond just shopping. Atmosphere: The store is spacious and well-lit, featuring iconic LEGO builds like a yellow taxi, the Statue of Liberty's flame, and Marvel superheroes. The Tree of Discovery, made from 880,000 LEGO bricks, is a standout feature. It's a visual treat for both kids and adults. Interactive Features: The Brick Lab is a highlight, allowing visitors to watch their LEGO creations come to life in a digital environment. The Minifigure Factory lets you design and print a personalized minifigure, while the Mosaic Maker transforms your photo into a LEGO mosaic. These experiences add a unique touch to the visit. Product Selection: The store offers a wide range of LEGO sets, including exclusive NYC-themed sets like the Yellow Taxi and Statue of Liberty. There's also a Pick & Build Wall for those looking to create their own designs. Service: The staff is friendly and knowledgeable, always ready to assist with any questions or recommendations. Overall: Whether you're a LEGO enthusiast or just looking for a fun experience, the LEGO® Store on 5th Avenue delivers. It's a blend of creativity, fun, and nostalgia. Highly recommended for families, tourists, and collectors alike!

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