The LEGO® Store Flatiron District

4.6
2382 reviews

About

Toy StoreToys
The LEGO® Store Flatiron District in New York City brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store Flatiron District
200 5th Ave, New York, NY
10010, United States

Hours

Reviews

4.6
2,382 reviews
5 stars
1,704
4 stars
476
3 stars
134
2 stars
24
1 star
44

What are people saying?

AI-generated from recent customer reviews

Staff Friendliness

Many customers praised the staff for being friendly, helpful, and knowledgeable, enhancing their overall experience.

Store Experience

The store is described as a fun and engaging place for children and families, with interactive features like building mini figures and scavenger hunts.

Product Selection

Customers appreciated the wide selection of LEGO products, including exclusive and customizable options, although some noted it was smaller than other locations.

Crowd Levels

The store is often busy, but some reviews mentioned it being less crowded than the flagship store on 5th Avenue, making for a more pleasant visit.

Customer Service Issues

A few reviews highlighted poor customer service experiences, including unhelpful staff and issues with product availability.
  • TI
    Tera isj Ishq
    6 days ago
    5.0
    This store may not have the largest footprint, but they make excellent use of the space they have. The walls are filled with well-organized displays and eye-catching box sets, and a few larger LEGO builds are showcased throughout the shop. Overall, it’s a fun and worthwhile stop for both locals and visitors.
  • MH
    M H
    Nov 9, 2025
    5.0
    Great store at a smaller scale but without the crazy crowds 😎 Excellent selections and displays 🤓. Will revisit 🤩. Staff was wonderful and excited about the LEGO 👍
  • AC
    Aurélie Callier
    Oct 31, 2025
    5.0
    Even though we didn’t make any purchases at this Lego Store (since we had just come from the other one on 5th Avenue, where we’d already bought a few things), we really enjoyed our visit. The kids took part in a little scavenger hunt and received a sticker sheet. The highlight, though, was the staff member who welcomed us: we chatted about our visit to the Lego House in August, and she showed us her Lego passport filled with stamps from Lego Stores all across the US. It was fantastic, and my children left with stars in their eyes.
  • TC
    The Batman (Rosario S. Cassata)
    Oct 30, 2025
    4.0
    The Lego Store located in the Flatiron District is a standard retail outlet, albeit somewhat smaller in size. They provide a wide selection of highly sought-after products, along with some nostalgic items as well. It is worth visiting if you happen to be in the vicinity.
  • SS
    Sam Sheppard
    Oct 27, 2025
    5.0
    IT"SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS LEGOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

Frequently Asked Questions About The LEGO® Store Flatiron District

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!