The LEGO® Store Flatiron District in New York City brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!
Many customers praised the staff for being friendly, helpful, and knowledgeable, enhancing their overall experience.
Store Experience
The store is described as a fun and engaging place for children and families, with interactive features like building mini figures and scavenger hunts.
Product Selection
Customers appreciated the wide selection of LEGO products, including exclusive and customizable options, although some noted it was smaller than other locations.
Crowd Levels
The store is often busy, but some reviews mentioned it being less crowded than the flagship store on 5th Avenue, making for a more pleasant visit.
Customer Service Issues
A few reviews highlighted poor customer service experiences, including unhelpful staff and issues with product availability.
TI
Tera isj Ishq
6 days ago
5.0
This store may not have the largest footprint, but they make excellent use of the space they have. The walls are filled with well-organized displays and eye-catching box sets, and a few larger LEGO builds are showcased throughout the shop. Overall, it’s a fun and worthwhile stop for both locals and visitors.
MH
M H
Nov 9, 2025
5.0
Great store at a smaller scale but without the crazy crowds 😎 Excellent selections and displays 🤓. Will revisit 🤩. Staff was wonderful and excited about the LEGO 👍
AC
Aurélie Callier
Oct 31, 2025
5.0
Even though we didn’t make any purchases at this Lego Store (since we had just come from the other one on 5th Avenue, where we’d already bought a few things), we really enjoyed our visit.
The kids took part in a little scavenger hunt and received a sticker sheet. The highlight, though, was the staff member who welcomed us: we chatted about our visit to the Lego House in August, and she showed us her Lego passport filled with stamps from Lego Stores all across the US. It was fantastic, and my children left with stars in their eyes.
TC
The Batman (Rosario S. Cassata)
Oct 30, 2025
4.0
The Lego Store located in the Flatiron District is a standard retail outlet, albeit somewhat smaller in size.
They provide a wide selection of highly sought-after products, along with some nostalgic items as well.
It is worth visiting if you happen to be in the vicinity.
Frequently Asked Questions About The LEGO® Store Flatiron District
How do I sign up for the LEGO VIP Program?
If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.
How do I redeem my VIP Points?
Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!
Do you price match other retailers?
We strive to offer fair and consistent pricing in our stores and online. We can’t price match, however, as Stores and the LEGO® Shop sometimes run different promotions and discounts. Happy shopping!
What do I do if my set is missing a piece or if I lost a piece?
You can visit our store to see if your missing piece is available to buy from Pick-A-Brick wall. Or, request a free replacement piece to be shipped straight to your door by visiting LEGO.com and navigating to 'Help' and then 'Replacement Parts'.
How much does it cost to visit at LEGO store?
All of our LEGO Stores are free to enter.
Can I buy individual bricks?
If you want to buy individual pieces to build something unique, check out our Pick-a-Brick wall! Each store has something different, and the bricks change all the time! We hope you’ll stop by soon to see what’s new!
The set I want is out of stock, when will you have more?
While we don’t have an exact date for when sets will be available again, you can search for a set at LEGO.com and sign up for in-stock notification emails to be one of the first to know!
How do I check if the set I want is in stock at your store?
Visit LEGO.com, search for the set you want, and on the product page click ‘Check Store Stock’ to see if this item is available at our store! Or, give us a call and we’d be happy to help!
Do you sell Gift Cards?
Yes, we sell LEGO® Gift Cards! Just stop by and we'd be happy to help, or visit LEGO.com to buy an e-gift card! LEGO® Gift Cards can be given in any amount up to $500.
How do I find out how much a set, gift or toy costs?
Our prices are the same in stores and online, so visit LEGO.com and search for the item you want for more information!
Can I return a LEGO set I ordered online to a LEGO Store?
If the total value of the unopened set is under $200, you can return your unopened LEGO set to any of our LEGO Brand Retail stores with your original shipping confirmation email or receipt dated within 90 days, and we'll give you a full refund in form of store credit or a gift card. If your unopened set is over $200, simply return your unopened LEGO set to the address listed on your packing slip.
How can I become a LEGO VIP member at The LEGO® Store Flatiron District?
You can sign up for the LEGO VIP Program at the store by asking a Brick Specialist. After signing up, you'll receive emails to complete your registration and access your digital VIP card.
How do I redeem my LEGO VIP Points?
Log into your VIP account on LEGO.com to redeem points for vouchers usable online or in-store.
Does The LEGO® Store Flatiron District offer price matching with other retailers?
No, the store does not price match as promotions can vary between the LEGO Store and the LEGO Shop online.
What should I do if my LEGO set is missing or I lost a piece?
Visit the Pick-A-Brick wall at the store or request a free replacement piece on LEGO.com under 'Help' -> 'Replacement Parts'.
Is there any charge to visit The LEGO® Store Flatiron District?
No, entry to all LEGO Stores, including the Flatiron District location, is free.
Can I purchase individual LEGO bricks at the Flatiron District store?
Yes, check out the Pick-A-Brick wall, where the selection changes regularly to help you find the pieces you need.
How can I check if a LEGO set is in stock at the Flatiron District store?
Search for the set at LEGO.com and click 'Check Store Stock' on the product page or call the store for assistance.
Which nearby restaurants can I visit before or after shopping at The LEGO® Store Flatiron District?
You can enjoy authentic Italian dining at nearby places like Rossopomodoro, La Pizza & La Pasta, and Serra On The Roof.
What nearby attractions are close to The LEGO® Store Flatiron District for family fun?
Besides the LEGO Store itself, nearby attractions include The Toy Foundation for toy-related community services and Grove Grocery for charitable events.
How can nearby places help me plan my visit to The LEGO® Store Flatiron District?
Nearby venues like Eataly with its Nutella Bar and Eataly Gran Bar offer great spots to relax and grab treats before or after your LEGO shopping trip.