PLAYNOW!

4.7
48 reviews
PLAYNOW! Westfield, MA

About

Toy Store
PLAYNOW! is a wondrous family-owned neighborhood toy store with a focus on classic toys and games that stand the test of time as well as the latest trends that your kids will be craving. With a focus on quality, PLAYNOW! carries brands like Brio trains, Bruder trucks, Playmobil, Lego, Mattel, Fat Brain, Douglas plush, Corolle dolls, Creativity for Kids, Educational Insights, Melissa & Doug, Thames & Kosmos science and many more. All the toys, games, puzzles can be found both in stores and online for your convenience.

Details

  • DeliveryNot available
  • Credit cardAvailable
  • DebitAvailable
  • Mobile paymentsAvailable

Location

PLAYNOW!
5 East Silver St, Westfield, MA
01085, United States

Hours

Reviews

4.7
48 reviews
5 stars
39
4 stars
6
3 stars
1
2 stars
0
1 star
2
  • EB
    Ezra Brown
    Jul 14, 2025
    1.0
    Went to a MTG booster draft here last week. Met the owner and he explained he has a few stores across Massachusetts. I ended up going 3-0 in the draft and was very surprised, at the end, to find out there were no prizes for winning whatsoever. This was the first time I have ever seen this at a booster draft and it rubbed me the wrong way. It would be one thing if the draft was very inexpensive (I have seen $5-10 drafts with minimal prize support, although even then the winner at least gets an additional pack), but this was $20 draft cost for Bloomburrow, a set which play packs go for $5 a piece. Of course I was drafting to win as the expectation is that there are always prizes. If I had known that winning essentially served no purpose, I would have simply value drafted, and even then it would probably have been better to get 3 packs of Bloomburrow for $15. On top of that, there was limited product available for sale and all of it overpriced. I was considering buying a collector booster at the end which had a market price of $20. I asked if they could be flexible at all since it was marked up at $30. The answer was no. I came away from this store with a pretty poor experience and probably will not return. I hope the owner considers changing drafting prize policy. Edit to reply to the owner below: many stores are doing chocobo racing and 90% of them have at least a pack per win. Of course you can get a small poster and a pin at any location if you go at a minimum 4 times in a row. Which, at this store with no prizes, would be a poor choice given, even in an absolute miracle scenario in which you won every round youd play, youd end up overpaying $100 for ~12 random packs of editions you problaby weren't too into. I went to a chocobo racing $25 final fantasy draft the next day that drafted actual FF packs and had a pack per win plus all the same promos. Also, saying you charge retail for FF is like me saying I charge pennies for diamonds. Neither of us have any to sell. That is why we were drafting a less desirable set. I had put my review at 2 stars because the owner had the basic modicom of pleasantness when I met him, but the below reply does not feel like it has acknowledged my concern im the slightest, so I have reduced to one star and will be firm in taking my business elsewhere.
  • AM
    Ashley MacBain
    Dec 9, 2024
    5.0
    Fabulous shop with all kinds of fun stuff! From classic toys to new and trendy, they've got you covered - for all ages! The service is A++ as well!
  • JS
    J.E. S.
    Dec 9, 2024
    5.0
    Great selection of children’s gifts for all ages. Pleasant staff member who helped me find exactly what I was looking for. So nice to be able to shop in person without having to go to the mall.
  • EH
    Edward Henry
    Jun 14, 2020
    5.0
    Went in just to check it out and left with a rocking dino the owners were very pleasant and the store has the most wonderful selection of toys none electronic no video games and that is great. I will go back again and again

Frequently Asked Questions About PLAYNOW!

What types of brands does PLAYNOW! carry?

PLAYNOW! carries well-known brands such as Melissa & Doug, Pokémon, LEGO, Barbie, Ravensburger, Hasbro, and many more that offer classic and trending toys and games.

What are the store hours for PLAYNOW!?

PLAYNOW! is open Monday through Saturday from 10:00 AM to 6:00 PM, and Sunday from 11:00 AM to 5:00 PM.