PLAYNOW!

4.7
48 reviews
PLAYNOW! Westfield, MA

About

Toy Store
PLAYNOW! is a wondrous family-owned neighborhood toy store with a focus on classic toys and games that stand the test of time as well as the latest trends that your kids will be craving. With a focus on quality, PLAYNOW! carries brands like Brio trains, Bruder trucks, Playmobil, Lego, Mattel, Fat Brain, Douglas plush, Corolle dolls, Creativity for Kids, Educational Insights, Melissa & Doug, Thames & Kosmos science and many more. All the toys, games, puzzles can be found both in stores and online for your convenience.

Details

  • DeliveryNot available
  • Credit cardAvailable
  • DebitAvailable
  • Mobile paymentsAvailable

Location

PLAYNOW!
5 East Silver St, Westfield, MA
01085, United States

Hours

Reviews

4.7
48 reviews
5 stars
39
4 stars
6
3 stars
1
2 stars
0
1 star
2
  • EB
    Ezra Brown
    Jul 14, 2025
    1.0
    Went to a MTG booster draft here last week. Met the owner and he explained he has a few stores across Massachusetts. I ended up going 3-0 in the draft and was very surprised, at the end, to find out there were no prizes for winning whatsoever. This was the first time I have ever seen this at a booster draft and it rubbed me the wrong way. It would be one thing if the draft was very inexpensive (I have seen $5-10 drafts with minimal prize support, although even then the winner at least gets an additional pack), but this was $20 draft cost for Bloomburrow, a set which play packs go for $5 a piece. Of course I was drafting to win as the expectation is that there are always prizes. If I had known that winning essentially served no purpose, I would have simply value drafted, and even then it would probably have been better to get 3 packs of Bloomburrow for $15. On top of that, there was limited product available for sale and all of it overpriced. I was considering buying a collector booster at the end which had a market price of $20. I asked if they could be flexible at all since it was marked up at $30. The answer was no. I came away from this store with a pretty poor experience and probably will not return. I hope the owner considers changing drafting prize policy. Edit to reply to the owner below: many stores are doing chocobo racing and 90% of them have at least a pack per win. Of course you can get a small poster and a pin at any location if you go at a minimum 4 times in a row. Which, at this store with no prizes, would be a poor choice given, even in an absolute miracle scenario in which you won every round youd play, youd end up overpaying $100 for ~12 random packs of editions you problaby weren't too into. I went to a chocobo racing $25 final fantasy draft the next day that drafted actual FF packs and had a pack per win plus all the same promos. Also, saying you charge retail for FF is like me saying I charge pennies for diamonds. Neither of us have any to sell. That is why we were drafting a less desirable set. I had put my review at 2 stars because the owner had the basic modicom of pleasantness when I met him, but the below reply does not feel like it has acknowledged my concern im the slightest, so I have reduced to one star and will be firm in taking my business elsewhere.
  • TJ
    thomas Jacques
    Sep 14, 2022
    5.0
    Super friendly staff, great.... No amazing selection for the size of the store. Definitely going to be my go to place for now on for any toy needs!!!!!
  • MS
    Mary Jo Santucci
    Jan 1, 2022
    5.0
    The service and merchandise selection was awesome.did not see any electronic just wholesome toys and games.received plenty of help with awesome suggestions.

Frequently Asked Questions About PLAYNOW!

What types of brands does PLAYNOW! carry?

PLAYNOW! carries well-known brands such as Melissa & Doug, Pokémon, LEGO, Barbie, Ravensburger, Hasbro, and many more that offer classic and trending toys and games.

What are the store hours for PLAYNOW!?

PLAYNOW! is open Monday through Saturday from 10:00 AM to 6:00 PM, and Sunday from 11:00 AM to 5:00 PM.