The LEGO® Store South Shore Plaza

4.5
254 reviews

About

Toy StoreToys
The LEGO® Store South Shore Plaza in Braintree, MA brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store South Shore Plaza
250 Granite St, Braintree, MA
02184, United States

Hours

Reviews

4.5
254 reviews
5 stars
182
4 stars
47
3 stars
11
2 stars
2
1 star
12
  • RL
    Rob Landry
    Sep 16, 2025
    5.0
    We love LEGO! Get yourself a LEGO passport, then travel to the different store locations. We're working out way down the East Coast.
  • JJ
    Joyce
    Sep 7, 2025
    1.0
    Today, Lego has a make and take event to build a free Harry Potter Butterbeer Truck set. We waited in line and when it was our turn, we were told it was for kids only. Which is fine, we just went to a couple of these events in the past and there were no age restrictions. However, the attitude that the sales associate today gave us made us very uncomfortable. It almost felt like he was guilt-tripping us when he told us “This is for kids only. You can have one, but you’ll be taking away from the kids behind you in line.” I’m sorry but is this a food pantry? Legos has always been for all ages. We understand if there is a age restriction for this specific event, but is it really that hard to just politely reject us instead of making us seem like we robbed kids of their dreams. We waited in line for 30 mins and a different sales associate even came by multiple times to check on the line and never said anything about this event being for kids only. Not only did we waste our time, but we felt embarrassed by this treatment and devalued as customers. This kind of treatment really changed how we view this Lego location.
  • CD
    Charles Dobrowski
    Aug 26, 2025
    5.0
    Great selection. Clean. Knowledgeable and happy staff.
  • RS
    Ryoko Sha
    Aug 17, 2025
    4.0
    La tienda LEGO del South Shore Plaza, en Braintree, es buena, ofreciendo la experiencia habitual de la marca: un local luminoso, bien organizado y con gran variedad de sets, desde los más icónicos hasta las novedades más recientes. Los displays montados con piezas LEGO llaman la atención de grandes y pequeños, y siempre resulta divertido recorrer los estantes descubriendo opciones para todos los gustos y edades. Sin embargo, a diferencia de lo que suele ocurrir en otras tiendas LEGO, aquí el personal se muestra un poco más seco y menos entusiasta de lo habitual. Aunque cumplen con su trabajo, se echa en falta ese toque extra de amabilidad y entusiasmo que caracteriza a la marca y que suele hacer que la experiencia de compra sea aún más especial. Aun con este detalle, sigue siendo un buen lugar para quienes quieran ampliar su colección, sorprender a los niños o encontrar un regalo original, aprovechando la amplia selección y la calidad garantizada de LEGO.

Frequently Asked Questions About The LEGO® Store South Shore Plaza

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!