Surf Style 207: Surf, Swimwear, Sporting Goods in Gulf Shores

3.8
237 reviews
Surf Style has the best Labor Day deals

About

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Find Surf Style at 102 East Beach Blvd., Gulf Shores, AL, your destination for top-notch beachwear. Serving the Gulf Shores area and nearby Baldwin County, including Orange Beach, Foley, and Fairhope, our store offers a diverse selection of beachwear and swimwear. Whether you're looking for bikinis, swimsuits, or boardshorts, we have you covered. Our collection also includes shirts, sunglasses, bags & backpacks, hoodies, and jackets, as well as beach clothing like rashguards and swim shirts. We cater to all ages with activewear for men, women, and kids, and feature exclusive surf clothing, surf hoodies, and windbreakers. Come in today and explore our high-quality beachwear and accessories at Gulf Shores Beach.

Location

Surf Style 207: Surf, Swimwear, Sporting Goods in Gulf Shores
102 East Beach Blvd., Gulf Shores, AL
36542, United States

Hours

Reviews

3.8
237 reviews
5 stars
115
4 stars
51
3 stars
19
2 stars
8
1 star
44

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported rude and unhelpful staff, with several experiences highlighting poor attitudes and lack of assistance.

Pricing Issues

Numerous reviews mentioned overpriced items and inconsistent pricing, with some customers feeling misled about costs.

Return Policy

The return policy received significant criticism, with many customers frustrated by the inability to return items or receive refunds.

Store Cleanliness

Some customers noted cleanliness issues, including safety hazards and lack of public restrooms.

Product Quality

While some items were praised for quality, others were criticized for being overpriced or of poor quality.
  • DC
    David Corvin
    Oct 9, 2025
    5.0
    Good place to go
  • BT
    Brian Tollett
    Sep 26, 2025
    5.0
    Nice store with many popular brands.
  • RJ
    Rae J
    Sep 20, 2025
    3.0
    I wish I would’ve gone to a different souvenir shop than this one. Their shirts are nice but all of them say “Surf Style” on them. It isn’t a deal breaker per se but I don’t need them to say that since I’m buying souvenir shirts and not your dumb brand. That Surf Style song that plays constantly throughout the store is crazy annoying. My husband was looking at plastic Birkenstock sandals that were marked $115. When I went to the Surf Style/market place kiddie corner the same shoes were $49.99. You might want to check your prices.
  • JE
    Jessica Ellington
    Aug 13, 2025
    5.0
    THE BEST! We went 4 times! The options were incredible and deals were great as well. There were very unique options for souvenirs that we found no where else! The items were very high quality, and well worth the price. We would go back again if we could!
  • HV
    H V
    Aug 2, 2025
    1.0
    Horrible place. Everything is either overpriced or doesn’t have a price at all. You can’t return unopened, and obviously not used, swim goggles. We got store credit instead. Tried to find something reasonably priced which was near impossible. We also inquired about the hermit crabs they sell (poor babies, release the damn things). You can buy a crab and get a $12 4x5 container to put it in but there’s no cardboard box option for people who already have a container. Employee suggested we “put it in a bag or something”. Thats ridiculous. Employee also had a bad attitude when we asked him for help. Huffed and puffed his way to pull out his phone and call his manager that was 20 feet away to ask about the container options. In summery, DONT go here. It’s a terrible place.

Frequently Asked Questions About Surf Style 207: Surf, Swimwear, Sporting Goods in Gulf Shores

What types of products does Surf Style 207 offer?

Surf Style 207 offers a diverse range of beachwear including bikinis, swimsuits, boardshorts, shirts, sunglasses, bags, hoodies, jackets, rashguards, and activewear for men, women, and kids.

Where is Surf Style 207 located?

Surf Style 207 is located at 102 East Beach Blvd., Gulf Shores, AL 36542, USA.