Cell Phone StoreTelecommunications Equipment SupplierElectronics StoreTelephone CompanyInternet Service ProviderA Wireless
Victra is your local Verizon Authorized Retailer in Santa Cruz, CA. We strive to create the best possible experience for our guests. Our knowledgeable and dedicated store consultants and managers offer a full range of wireless devices including phones, tablets, mobile broadband, wearable technology, accessories, and device protection. Our mission is to connect technology to life in the most trustworthy, fun, and profitable way.
Many customers praised the staff for being friendly, knowledgeable, and helpful throughout their experiences.
Sales Practices
Several reviews highlighted concerns about misleading sales tactics and unexpected charges, leading to dissatisfaction.
Wait Times
Customers reported long wait times, particularly during busy periods, which affected their overall experience.
Mixed Experiences
While many had positive interactions, some customers reported unprofessional behavior and unresolved issues.
SM
saul Miramontes
Dec 24, 2025
5.0
Stream line service, excellent staff.
DA
Deb Abbott
Dec 19, 2025
5.0
Alexis Rocha was so professional and personable ... an excellent salesman.
HQ
Halle Kiara Quezada-Garcia
Dec 3, 2025
5.0
Valdez, Alex and Alexis have amazing customer service.
DH
Dominik Haddad
Dec 2, 2025
1.0
This is a scam store, DO NOT BUY OR SWITCH INTO VERIZON
The Business Manager, Eddie Rodriguez, managed to convinced me to switch from Tmobile into Verizon with a good matching quote. I asked him to have it written by email to have an official quote, after switching, he stopped responding to email, calls, and sms, my bill came afterward 130-160 $ above the price he put in the quote. Past four months, I spent hours on call with Verizon trying to ask to match the official quote from their store, they would not acknowledge what the store manager Eddie Rodriguez quoted. Please do not use this store, do not do business with them, This is a scam store, scam business manager Eddie Rodrigues. If you are with other providers stay with them, I was with Tmobile, 10/10 quality of network, business, customer services. VERIZON is bad signal, service, and their customer service 0/10. Their store managers are scammers. If Verizon want to compete with other networks, first thing to do is to fire Eddie Rodriquez as he is scamming clients and destroying Verizon.
(if you are interested happy to share more details, and my bills >150$ above the quote, see below)
BM
Brian Mooney
Nov 23, 2025
5.0
Carson was super nice, friendly and knowledgeable and helped me with my new phone purchase. She made my store experience excellent and super easy.
What types of wireless devices does Victra offer at the Santa Cruz location?
Victra offers a full range of wireless devices including phones, tablets, home internet, smartwatches, accessories, and more at the Santa Cruz location.
What are the operating hours for Victra in Santa Cruz?
The store is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Can customers pick up online orders in-store at this Victra location?
Yes, the Santa Cruz Victra location offers in-store pickup for online orders.
What payment methods are accepted at Victra in Santa Cruz?
They accept American Express, Android Pay, Apple Pay, Cash, Discover, Mastercard, Samsung Pay, and Visa.
Does Victra in Santa Cruz offer device protection and accessories?
Yes, they provide a variety of accessories including cases, power accessories, and device protection products.
What brands are available at the Victra Santa Cruz store?
Brands offered include Verizon Wireless, Samsung, Apple, Motorola, Casemate, Otterbox, Google, and others.
Which nearby medical facility can customers visit if they need healthcare while at Victra?
Customers can visit Kaiser Permanente Santa Cruz Medical Offices, a nearby medical center just a short distance from Victra.
Are there dining options near Victra where customers can eat before or after shopping?
Yes, nearby options include SURF CITY KITCHEN and Roxa Hammock Cafe, both providing convenient dining choices close to Victra.
What local shops near Victra might customers visit for gifts or flowers?
Customers can explore Botanic and Luxe, Annieglass Retail Stores, IT'SUGAR, and The Homeless Garden Project Store, all offering gifts and flowers near Victra.
How can Victra's location near O'Neill Surf Shop benefit customers visiting Santa Cruz?
Customers interested in surfing can combine a visit to Victra with shopping at the nearby O'Neill Surf Shop for sporting goods and clothing.