At Western Financial Group Inc. - Canada's Insurance Broker, we’ve been helping Canadians protect what matters most for over 100 years. As Canada's Insurance Broker, we offer personalized coverage for Home Insurance, Car Insurance, Business Insurance, Farm Insurance, Life Insurance, and more. We compare rates from top insurers across Canada to find the best insurance coverage that fits your needs and budget. With over 1 million customers served nationwide, we’re a trusted insurance broker in the Fruitvale area, serving our Fruitvale community with straightforward advice, competitive pricing, and reliable service every step of the way.
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Western Financial Group Inc. - Canada's Insurance Broker
A huge thank you to Michele and all the ladies for the wonderful customer service!
We came in 15 minutes before closing time and they stayed late to assist us with our (somewhat complicated) vehicle transfer and registration. 10/10 would recommend!
KS
Ken Smitheram
Aug 22, 2025
5.0
Great service!
DJ
Dan Johansen
Mar 27, 2025
5.0
Michelle and the Gang at Fruitvale Insurance in British Columbia were awesome very patient and took all the time needed to help me with my job
JI
Jodi Ihas
Jun 13, 2024
5.0
Kayla went above and beyond to help me at the end of the day right before closing. I said we could start and finish the process tomorrow but she said that we could do it no problem right now. She was friendly and kind, while also knowledgeable and able to get the job done quickly yet thoroughly. Her attitude was so very appreciated!
JK
Jeff Kryczka
May 30, 2023
5.0
Outstanding customer service!! I came into the Fruitvale branch on a Saturday right at closing time (5pm) needing to register and get insurance for a ATV the women working were Selina and Tricia and they were more than happy to help me out and stay the extra 45min past closing time. Hard to find customer service like that these days.
Frequently Asked Questions About Western Financial Group Inc. - Canada's Insurance Broker
Does my ICBC insurance cover someone else driving my car?
Yes, your ICBC insurance will cover someone else driving your car, but ICBC requires that you list all potential drivers, whether secondary or occasional, on your policy. Once listed, these individuals are covered under your policy. There is also some coverage available for unlisted drivers, but it may be subject to a penalty. Be sure to classify a friend or family member as a secondary driver if you know that they will be driving your car during the policy term.
Read more at - https://westernfinancialgroup.ca/5-things-to-know-ICBC-Coverage-Occasional-Drivers
Would a second driver affect my premium?
In British Columbia, 75% of the rate is based on the primary driver’s driving record, with the other 25% based on the secondary driver with the lowest discount. Other secondary drivers can be listed on the policy but do not impact your rate.
Read more at - https://westernfinancialgroup.ca/5-things-to-know-ICBC-Coverage-Occasional-Drivers
What types of insurance does Western Financial Group Inc. offer?
Western Financial Group Inc. offers a wide range of insurance products including Home, Car, Life, Farm, Business, Renter's, Truck, Boat, Disability, Critical Illness, Personal Health, and more to meet various needs.
What are the business hours of Western Financial Group Inc.?
Western Financial Group Inc. is open Monday through Saturday from 9:00 AM to 5:00 PM and is closed on Sundays.
Does Western Financial Group Inc. require proof of vaccination for customers?
No, proof of vaccination is not required to visit Western Financial Group Inc.
How can I contact Western Financial Group Inc.?
You can reach Western Financial Group Inc. by phone at +1 877-721-8080 or email at Fruitvale@westernfg.ca or Wnet@westernfg.ca.
Does Western Financial Group Inc. offer online appointments or services?
Yes, Western Financial Group Inc. offers online appointments and provides services both online and onsite, with no appointment required in person.
Where is Western Financial Group Inc. located?
Western Financial Group Inc. is located at 1948 Main St, Fruitvale, BC, V0G 1L0, Canada.
What payment options does Western Financial Group Inc. accept?
Western Financial Group Inc. accepts payments by check, contactless payment, Mastercard, and Visa.
Can you tell me about nearby services and places around Western Financial Group Inc.?
Nearby you can find Century 21 Kootenay Homes Fruitvale for real estate services, Jells By Junior Nail Studio for beauty treatments, and Fruitvale IDA Pharmacy for health and medical supplies, which might be convenient to visit before or after your insurance consultation.
Are there local dining options near Western Financial Group Inc.?
Yes, there are several dining options close by including Fruitvale Pub, Subway, and Historic Fruitvale Pub & Grill where customers can enjoy meals or refreshments after visiting Western Financial Group Inc.
Is there convenient banking or ATM access near Western Financial Group Inc.?
Yes, nearby financial services include The Exchange Network ATM and Kootenay Savings Credit Union, which can be helpful for your banking needs when in the area.