Business Details
About
Insurance BrokerBusiness Insurance ServiceAuto Insurance AgencyHome Insurance Agency
At Western Financial Group, we’ve been helping Canadians protect what matters most for over 100 years. As Canada's Insurance Broker, we offer personalized coverage for Home Insurance, Car Insurance, Business Insurance, Farm Insurance, Life Insurance, and more. We compare rates from top insurers across Canada to find the best insurance coverage that fits your needs and budget. With over 1 million customers served nationwide, we’re a trusted insurance broker in the Strathmore area, serving our Strathmore community with straightforward advice, competitive pricing, and reliable service every step of the way.
Details
- Requires appointmentNot available
- Online appointmentsAvailable
- Onsite servicesAvailable
Location
Western Financial Group Inc. - Canada's Insurance Broker
100 Ranch Market, Strathmore, AB
T1P 0A8, Canada
Hours
Reviews
4.5
106 reviews
5 stars
90
4 stars1
3 stars
2
2 stars
2
1 star
11
- ICI CAug 15, 20251.0This has been one of the most stressful and damaging experiences I’ve ever had with an insurance broker. When I went to Western Financial Group, I specifically requested full coverage including Section C (collision and comprehensive) for my financed truck — a non-negotiable requirement from my lender, which I made clear from the start. I even provided a bill of sale with my application that clearly showed CIBC as the lienholder, so they knew full coverage was mandatory. The broker never disclosed that my driving record — which they had access to — meant they couldn’t offer that full coverage. Any professional broker would have said, “You have more convictions, so we’re not able to offer you full coverage. Would you like to proceed with just liability for $500 a month?” Instead, they went ahead and bound the policy anyway, without my informed consent. By doing so, they failed to meet their obligations under Alberta’s Insurance Act and the AIC’s Standards of Professional Conduct, including: • Duty of Good Faith – providing complete and accurate information before binding coverage. • Suitability Requirement – ensuring the product meets the client’s stated needs and requirements. When I learned the truth after the policy was already bound, I had no choice but to cancel. Western Financial refuses to record the cancellation reason honestly, insisting on “insured’s request” instead of stating the real reason — that the policy never met my request or my lender’s requirements. This misrepresentation now taints my insurance record and may make it harder and more expensive to insure my vehicle in the future. The result has been weeks of stress, sleepless nights, and countless hours wasted trying to fix a problem that never should have existed. This isn’t just about money — it’s about trust, professionalism, and accountability. Western Financial failed me on all three.
- RRRoss ReidJul 24, 20251.0When I was in customer for 5 to 6 years.They decided to lie to me I wasn't able to make my payment on time and they said once it gets closer to the due date, They said yes The first time I called them about it and they told me. as long as you call before The do date So I did 4 days Before for the do then they told me that they Can't.They then on top of it. They charged my account multiple times causing me to get almost $200 and NFL fees and on top. I have to pay their nsf fees And this was all within 1 week.
- PPPia PetersenNov 30, 20235.0Mellissa at the Strahmore Branch always goes above and beyond for her clients and delivered excellent customer service. I wouldn't hesitate to recommend her to anyone!!
- JBJeff BertramNov 30, 20235.0Kate worked her magic and found us a nice savings on our auto premium! Always great service and a welcoming atmosphere at the Strathmore office!
Frequently Asked Questions About Western Financial Group Inc. - Canada's Insurance Broker
What do I need to know about mandatory coverage?
In Alberta, basic automobile insurance, which includes accident benefits and third-party liability, is required by law.
It’s mandatory to have a minimum of $200,000 in insurance and accident benefits coverage. Any coverage beyond this considered to be optional auto insurance coverage. Decide if you want more than the minimum coverage and factor it into your budget.
Additional insurance coverage, such as collision and comprehensive, is not required by law.
All cars and trucks must have valid insurance and a vehicle registration certificate. As a first-time car owner, this is your responsibility.
Can I get any discounts as a first-time car owner?
Bundling your home and car insurance with the same insurance provider in Alberta can save you money and make things simpler with one bill per month.There can be discounts for vehicle safety features such as automatic braking and lane departure warning.
Can my driving history affect my rate?
How long have you been a licensed driver? Did you have an accident or get a speeding ticket? These are two factors that can affect your insurance rate as a first-time car owner.
What types of insurance does Western Financial Group Inc. offer?
Western Financial Group Inc. offers a variety of insurance products including Home, Car, Life, Farm, Business, Renter's Insurance, and more to fit your specific needs.
Where is Western Financial Group Inc. located and what are its business hours?
The office is located at 100 Ranch Market, Unit 105A, Strathmore, AB T1P 0A8. They are open Monday to Friday from 8:30 AM to 5:00 PM and are closed on weekends.
Can I get an insurance quote online?
Yes, you can get an insurance quote online through their website at https://westernfinancialgroup.ca/Get-a-Quote.
Does Western Financial Group Inc. require appointments or proof of vaccination to visit?
No appointments are required to visit, and proof of vaccination is not required.
Are there any discounts available for first-time car owners?
Yes, bundling home and car insurance can save money, and discounts may also apply for vehicle safety features such as automatic braking and lane departure warning.
How can my driving history affect my insurance rate?
Factors like how long you've been a licensed driver and any past accidents or speeding tickets can affect your insurance rate as a first-time car owner.
What safety measures has Western Financial Group Inc. implemented for COVID-19?
Western Financial Group has committed to providing service in a safe and efficient manner during COVID-19. More details are available at their COVID-19 information page.
What nearby amenities are available for customers visiting Western Financial Group Inc.?
Nearby, you can find convenient spots such as Sobeys - Strathmore supermarket for grocery needs, ATB Financial ATM for banking services, and Original Joe's restaurant for dining before or after your visit.
Are there shopping options close to Western Financial Group Inc.?
Yes, shopping options including Reitmans clothing store, Dollarama discount store, and Mark's clothing store are nearby, providing opportunities to shop while in the area.
What health and wellness services are near Western Financial Group Inc.?
Nearby health-related services include The Ranch Dental Centre for dental care, Ranch Market Eyecare for eye care needs, and Pharmacy Care Clinic by Shoppers Drug Mart for pharmacy services.