At Western Financial Group Inc. - Canada's Insurance Broker, we’ve been helping Canadians protect what matters most for over 100 years. As Canada's Insurance Broker, we offer personalized coverage for Home Insurance, Car Insurance, Business Insurance, Farm Insurance, Life Insurance, and more. We compare rates from top insurers across Canada to find the best insurance coverage that fits your needs and budget. With over 1 million customers served nationwide, we’re a trusted insurance broker in the Brooks area, serving our Brooks community with straightforward advice, competitive pricing, and reliable service every step of the way.
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Requires appointmentNot available
Online appointmentsAvailable
Onsite servicesAvailable
Location
Western Financial Group Inc. - Canada's Insurance Broker
This place has really gone downhill. Even before the hail storm, getting a hold of someone is almost impossible. When you finally do get through, you’re told you’ll be connected with an advisor, but no one ever answers. The only option is to leave a voicemail, and despite leaving several over the past few weeks, I haven’t received a single call back. Western financial used to be so customer/client friendly, but unfortunately it's become a shell of itself. Very disappointed.
CS
Cory scheuerman
Sep 18, 2025
1.0
Disappointed to say the least
MT
mckayla Thackeray
Sep 15, 2025
1.0
My experience with this insurance company has been very frustrating. Their communication is poor, and whenever I ask a direct question, I rarely receive a clear or straightforward answer. On top of that, actually getting in contact with someone is even worse — it takes far too long, and when I finally do reach someone, I still don’t receive the clarity I need. Clear communication and accessibility should be the foundation of customer service, especially in insurance, but unfortunately this has not been my experience here.
Frequently Asked Questions About Western Financial Group Inc. - Canada's Insurance Broker
What do I need to know about mandatory coverage?
In Alberta, basic automobile insurance, which includes accident benefits and third-party liability, is required by law.
It’s mandatory to have a minimum of $200,000 in insurance and accident benefits coverage. Any coverage beyond this considered to be optional auto insurance coverage. Decide if you want more than the minimum coverage and factor it into your budget.
Additional insurance coverage, such as collision and comprehensive, is not required by law.
All cars and trucks must have valid insurance and a vehicle registration certificate. As a first-time car owner, this is your responsibility.
Can I get any discounts as a first-time car owner?
Bundling your home and car insurance with the same insurance provider in Alberta can save you money and make things simpler with one bill per month.There can be discounts for vehicle safety features such as automatic braking and lane departure warning.
Can my driving history affect my rate?
How long have you been a licensed driver? Did you have an accident or get a speeding ticket? These are two factors that can affect your insurance rate as a first-time car owner.
What types of insurance does Western Financial Group Inc. offer?
They offer Home, Car, Life, Farm, Business, Renter’s, and many other types of insurance tailored to individual needs.
How does Western Financial Group help customers find the best insurance rates?
They compare rates across Canada from top insurers to find insurance coverage that fits your needs and budget.
What are the business hours of Western Financial Group Inc. in Brooks?
They are open Monday to Friday from 8:30 AM to 5:00 PM and closed on weekends.
Does Western Financial Group require appointments for service?
No, appointments are not required, and they offer online appointments for convenience.
Can I get insurance quotes online and how?
Yes, you can get an insurance quote online via their website at https://westernfinancialgroup.ca/Get-a-Quote.
How has Western Financial Group adapted its services during COVID-19?
They use innovative methods to provide service safely and efficiently, prioritizing client experience; details are at https://westernfinancialgroup.ca/Caring-for-our-customers-Western-puts-health-and-wellbeing-first-during-COVID-19.
Are there any discounts available for first-time car owners through Western Financial Group?
Yes, discounts may be available for bundling home and car insurance and for vehicles with safety features like automatic braking and lane departure warning.
What nearby shopping options can I visit before or after my appointment at Western Financial Group?
You can visit CoCo and KaBri, a children's clothing and shopping store, to browse local apparel nearby.
What nearby services related to health and wellness are close to Western Financial Group?
Brooks In Touch Massage Therapy and Brooks MediSpa are nearby, offering massage and medical spa services you might want to enjoy before or after your visit.
If I need financial or legal services near Western Financial Group, where can I go?
Nearby options include Orion Chartered Accountants, Murray & Associates for accounting and tax services, and Stringam LLP for legal support related to family law.