JD
Jennifer Dorfield
May 27, 2025
After touring 9 of the more affordable independent living options 1 hour around the Asheville area, it’s Brookdale Hendersonville East that remains my first choice for my parents, for whom I’m seeking more oversight & community than some IL communities offer. The professionalism & kindness of staff and the warmth with which all received us is mostly why. Like I heard Brookdale East’s Activities Director Jayce say, “We may not be the shiniest penny in the drawer, but we may have the biggest heart.” It captured the conclusion I’d been coming to. Re facilities, Brookdale IL offered a rare combination of homeyness and aesthetics I hadn’t found elsewhere. From the outside I admit I was dubious, since the building is older, but sturdy, unlike newer construction can seem. But once inside, I appreciated the care given to the surroundings, so I felt cozy and at ease, without the design seeming sterile or conspicuous, as it can in newer facilities. The apartments seemed tastefully, neutrally appointed. Location was tucked away enough from traffic that I couldn’t see or hear highway. Re community, I noticed residents where out and about, mingling, not just shut away in their units, as it seemed at some other locations. Many shared with me how much they like it there. The activities options seemed robust, especially their new show kitchen. Re staff, from the friendly greeting at the front desk and kindness of the handyman who’d been there years, to the physical therapist’s candor and activities director’s genuine effervescence, I was very impressed. But hands down, the staff who won me over most was Brookdale East’s Sales Manager, Sherri Redden. What an asset it seems to me Brookdale has in Sherri: her sincere belief in Brookdale & relationships with residents, her generosity of time & spirit, her knowing just how to be with my parents, her follow through & availability. The staff who won me over second was Brookdale Asheville Overlook Assisted Living’s Sales Manger Kelley Freeman, whom Sherri sent me to visit with my questions about continuing care. Kelley likewise gave me the gift of much of her time, insider perspectives from her career in elder care, and understanding of why she now dedicates her service to Brookdale. Once I convince my parents to relocate, it will be chiefly thanks to Sherri & Kelley that I choose Brookdale for them.