Business Details
About
PreschoolDay Care CenterLearning CenterPrivate SchoolChild Care AgencyPrimrose Schools Franchising Company
Primrose School of Urbandale is an accredited daycare located in the Urbandale area that offers infant, toddler, preschool and pre-kindergarten programs. For over 40 years Primrose preschools has been a trusted household name and a nationally recognized daycare provider committed to forging a path that leads to a brighter future for all children.
Location
Hours
Reviews
4.9
146 reviews
5 stars
142
4 stars1
3 stars0
2 stars0
1 star
3
What are people saying?
AI-generated from recent customer reviews
Quality of Care
The staff is consistently described as caring, attentive, and genuinely invested in the children's development, creating a nurturing environment.
Curriculum
Parents appreciate the engaging and well-structured curriculum that promotes learning and development, with many noting significant progress in their children's skills.
Communication
The school excels in communication with parents, providing regular updates through an app and maintaining open lines of dialogue about children's activities and progress.
Cleanliness and Safety
The facility is frequently noted for its cleanliness and safety measures, contributing to a secure environment for children.
Family Atmosphere
Many reviews highlight the welcoming, family-oriented atmosphere fostered by the owners and staff, making families feel valued and part of the community.
- MMMiranda3 days ago5.0I can say with absolute confidence that Primrose is head and shoulders above the rest. My son absolutely thrives here. We had him in a different daycare, he didn’t like it, he would cry every day and hated it and you could just see the care and quality wasn’t there. When we switched to Primrose it was like night and day. His mood improved drastically, he was learning so much more, and most days we didn’t even have tears dropping him off. It was obvious from the way that the teachers interacted with the kids that they cared and I felt completely comfortable having him there. We had to pull him out for about a year for financial reasons, and he was at an in home daycare. He was struggling behaviorally and emotionally, and we were able to enroll him at Primrose again about a month ago. In that short time the difference in him has been massive. He is calmer, more communicative, better at handling hard emotions, and just happier. As a result, our home life is much improved. He looks forward to going to preschool and even asks if we can go as I’m tucking him into bed some nights. I cannot recommend Primrose enough.
- NTnikita tiwariDec 18, 20255.0We have seen such incredible growth in our daughter since she started at Primrose. The curriculum is engaging, and she’s constantly coming home with new skills and stories about what she learned. The facility is clean, organized, and the staff is professional and dedicated. Highly recommend for any parent looking for a high-quality learning environment.
- ALAndrea LipmanDec 17, 20255.0⭐️⭐️⭐️⭐️⭐️ I absolutely love Primrose School of Urbandale! From the moment we enrolled, we’ve been consistently impressed with the care, professionalism, and genuine warmth of the entire team. Every staff member we interact with is welcoming, attentive, and truly invested in creating a positive learning environment. The teachers and caregivers go above and beyond to support each child’s growth, curiosity, and confidence. Their communication is fantastic, and I always feel informed about what’s happening in the classroom. The curriculum is engaging, and the balance of fun and learning is perfect. Five stars all around—Primrose School of Urbandale has exceeded our expectations in every way. I highly recommend it to any family looking for a nurturing, high-quality early education experience!
- TFThe Rudolph FamilyDec 17, 20255.0They offer so many fun extras outside of the regular day, like Soccer Shots, an additional music program, and lots of family events that make it easy to meet other parents. We’ve truly loved our experience here—everyone knows our child by name, which means so much to us. From the leadership and owners to the chef, they are always greeted with a smile and a little daily small talk. It feels so good to find a place where you can 100% trust that your child is loved, cared for, and truly known.
- KBKim BatesDec 15, 20255.0This school is truly special. The teachers are not only knowledgeable and professional but also warm, attentive, and genuinely invested in each child’s growth. The school strikes the perfect balance between structured learning and playful exploration. Every activity feels purposeful and engaging, fostering curiosity, creativity, and confidence. Safety and cleanliness are clearly a top priority, and the staff communicates consistently with parents, keeping them informed and connected.
Frequently Asked Questions About Primrose School of Urbandale
What is Primrose School of Urbandale’s policy regarding staff and students who may be ill?
We require any students or staff with respiratory illness symptoms or fever to stay home until fever free for at least 24 hours.
What gets disinfected and cleaned on a frequent basis?
Items like high-touch toys, playground equipment, and other common surfaces are disinfected frequently throughout the day. Sheets and blankets from cribs are laundered daily; for older children, individual cots and blankets are provided for each child and are laundered on a weekly basis. Learn more here: https://tinyurl.com/mryjfs62
How does Primrose School of Urbandale keep students well?
Teachers and students practice frequent handwashing throughout the day and adhere to a strict sick policy. Temperature checks, touch free check in, and limitations on visitors may also be implemented to minimize risk to all. Learn more here: https://tinyurl.com/y7gutztv
What is the curriculum at the school?
We call our curriculum the Balanced Learning® approach. It is designed to inspire children to think with creativity, compassion and resourcefulness. Primrose school teachers not only guide children as they learn letters, numbers, science and more, but they also weave in character development and life skills opportunities throughout the day so children can develop social and relationship skills.
How do you measure a child’s progress in school?
Every child learns at their own pace because every child is unique. At Primrose schools, teachers use a variety of tools throughout the year to collaborate with families and monitor each child’s progress. This helps them understand each child’s individual needs and provide the personalized support that helps them excel.
What age groups does Primrose School of Urbandale serve?
Primrose School of Urbandale offers programs for infants, toddlers, preschool, and pre-kindergarten children.
What are the operating hours of Primrose School of Urbandale?
The school is open Monday through Friday from 6:30 AM to 6:30 PM and is closed on Saturdays and Sundays.
How does Primrose School of Urbandale ensure the health and safety of children and staff?
They require students and staff with respiratory illness symptoms or fever to stay home until fever-free for at least 24 hours, frequently disinfect high-touch surfaces and toys, practice frequent handwashing, perform temperature checks, and limit visitors to minimize risk.
What curriculum does Primrose School of Urbandale use?
The school uses the Balanced Learning® approach, which inspires creativity, compassion, resourcefulness, and includes character development alongside academic learning.
How does the school track each child's educational progress?
Teachers use various tools throughout the year to collaborate with families and monitor each child’s individual progress to provide personalized support.
Are there virtual tours or touch-free check-in options available?
Yes, Primrose School of Urbandale offers virtual tours and touch-free check-in for the convenience and safety of families.
Which nearby gas stations can parents visit when dropping off or picking up their children?
Maverik and Kum & Go are nearby gas stations where parents can conveniently stop during school drop-off or pick-up.
Where can families go nearby for a coffee or quick bite before or after visiting the school?
Caribou Coffee and Einstein Bros. Bagels are nearby spots ideal for coffee and snacks around the school visit.
Are there nearby wellness or spa services that parents can use to relax?
LifeSpa, Glamour Nails, and CryoSpa Mind & Body Wellness are nearby salons and spas where parents can enjoy relaxation during school hours.
Where is Primrose School of Urbandale located?
It is located at 12001 Hickman Road, Urbandale, IA 50323, USA.