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Primrose School of Madison West is an accredited daycare located in the Madison area that offers infant, toddler, preschool and pre-kindergarten programs. For over 40 years Primrose preschools has been a trusted household name and a nationally recognized daycare provider committed to forging a path that leads to a brighter future for all children.
If you had asked me less than 24 hours ago whether I’d recommend Primrose Daycare, I would have said absolutely, without hesitation. That was before we were told that tomorrow would be our daughter’s final day.
Our family has only been with Primrose for 24 days. From the start, we were upfront about our daughter’s speech delay. She has been in speech therapy for two years—both privately and through state services at the school she will attend next year. We explained that she needs structure and support, and Primrose assured us that they had experience with similar situations and would work closely with her to help her progress.
Because of her delay, our daughter sometimes struggles to communicate her needs and can get frustrated. In those 24 days, only two incidents were ever brought to our attention—one of which we signed an incident report for. The other time, when we asked for documentation, we were told it wasn’t necessary. Despite these challenges, we saw real progress: she was using more words, singing songs, and showing signs of growth. We felt hopeful and confident in our decision.
Then, without warning, we were told that Primrose does not feel equipped to support her and that Friday would be her last day. This was devastating. We have consistently asked, “How can we help? What can we do differently?” Each time, we were reassured with responses like, “She just needs time.” Even the director admitted it often takes children 2–3 weeks just to acclimate. They acknowledged her improvements—and then gave up on her.
We were blindsided, especially when told that “some parents had concerns.” Why weren’t those concerns ever shared with us? Why, when we asked directly, were we told things like, “She had a great day! She’s improving! She is just adjusting”? Instead, we were kept in the dark until it was too late.
As parents who travel for work and don’t have family nearby, we were relying on honesty and partnership. Instead, we feel misled. We were promised a program that prioritized her development, but we were only given 24 days before being turned away. That isn’t support—it’s abandonment. This was a huge hit in the gut for two hardworking, caring parents.
And to add insult to injury, just two days ago they started a uniform requirement. We purchased over $200 in required uniforms, only to be told today to “try Facebook Marketplace” to get rid of them.
To the director and those parents who voiced concerns quietly instead of openly: you didn’t just end an enrollment—you deeply hurt a family that only wanted the best for their child.
Primrose may talk about nurturing and development, but in our experience, they will not go after the one who needs extra care. They will not “leave the 99 to save the 1.” For that reason, I cannot—and will not—recommend them.
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Adrien Duff
Aug 11, 2025
5.0
We truly appreciate the warm welcomes we receive from the entire staff each day. We’re so grateful for JJ’s teachers—both past and present—and the thoughtful way they communicate with us throughout the day. The transition to his new classroom was seamless, and we couldn’t be happier. We adore Ms. Rose, her balanced and healthy menu, and the way she greets us with a smile every morning. We genuinely love everything about Primrose and believe choosing it for JJ’s growth and development was one of the best decisions we’ve made. Thank you all for the care, dedication, and love you pour into what you do.
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Shania Kimbrough
Jun 6, 2025
1.0
We had just moved across states when I enrolled my daughter here, and I was told she’d be given patience and support while adjusting. Unfortunately, that’s not what we experienced.
Within just nine days, I was called repeatedly about things she was doing “wrong.” The final incident, opening a door and walking down a hallway, resulted in her being sent home and I believe ultimately dismissed from the daycare. While I understand safety is important, there was zero attempt to work together on a solution. I wasn’t asked to meet, collaborate, or even try new strategies. Just a short call saying Friday would be her last day.
This is the first time my daughter has ever been dismissed from a daycare, and it left me feeling like they simply didn’t want to deal with her. No teamwork. No problem-solving. Just a quiet decision that she was too much.
When I asked my daughter about the behavior, she said she was very, very bored and just wanted to come home. That told me a lot.
The staff always greeted me politely, but the vibe was uncomfortable from day one. I often left feeling silently judged, not just about my daughter’s behavior, but about me as a parent. When I tried to talk, I felt dismissed. There was no warmth or real partnership, just an undercurrent of evaluation.
If you have a high-energy child or a child who needs engaging, structured support, this is probably not the right daycare for you. Especially not if you’re looking for true collaboration during a big life transition. It’s also priced very high for what you actually get.
I wouldn’t recommend this daycare to families who need compassion, patience, or a team willing to work with you rather than push you out quietly.
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Cindy R
Mar 24, 2025
5.0
So friendly and such nice staff. My granddaughter is blossoming here!
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Courtney Kallush
Sep 4, 2024
5.0
Our daughter has been attending this Primrose since it's opening. We have had a great experience, she is always very happy when I pick her up which I think speaks to the great job they are doing. The staff has been very easy and pleasant to communicate with. They have been great at taking pictures, which I always enjoy! I love getting the regular updates while at work.
She has attended the other Primrose since she was 4 months old, and transferred to the new Primrose when it opened. We have attended other daycares in the past, and while this center is a little pricey, I feel the little bit of extra cost is very much worth it. The staff is great, my daughter is very happy. The facility is very clean. The new rooms are very spacious and set up well for the kids. They do a good job providing variety with the meals and my daughter seems to enjoy them. My daughter loves the outdoor area. She loves the special days they plan, for example they had a stuffie/picnic day and she loved having her stuffed animal eat lunch with her.
My son used to attend the other Madison primrose, and we have used other daycares in the past. Primrose has been our best experience. All the improvements at this new Primrose have been great.
Frequently Asked Questions About Primrose School of Madison West
What is Primrose School of Madison West’s policy regarding staff and students who may be ill?
We require any students or staff with respiratory illness symptoms or fever to stay home until fever free for at least 24 hours.
What gets disinfected and cleaned on a frequent basis?
Items like high-touch toys, playground equipment, and other common surfaces are disinfected frequently throughout the day. Sheets and blankets from cribs are laundered daily; for older children, individual cots and blankets are provided for each child and are laundered on a weekly basis. Learn more here: https://tinyurl.com/ycjvkthw
How does Primrose School of Madison West keep students well?
Teachers and students practice frequent handwashing throughout the day and adhere to a strict sick policy. Temperature checks, touch free check in, and limitations on visitors may also be implemented to minimize risk to all. Learn more here: https://tinyurl.com/y7gutztv
How do you measure a child’s progress in school?
Every child learns at their own pace because every child is unique. At Primrose schools, teachers use a variety of tools throughout the year to collaborate with families and monitor each child’s progress. This helps them understand each child’s individual needs and provide the personalized support that helps them excel.
What is the curriculum at the school?
We call our curriculum the Balanced Learning® approach. It is designed to inspire children to think with creativity, compassion and resourcefulness. Primrose school teachers not only guide children as they learn letters, numbers, science and more, but they also weave in character development and life skills opportunities throughout the day so children can develop social and relationship skills.
What age groups does Primrose School of Madison West cater to?
Primrose School of Madison West offers programs for infants, toddlers, preschool, and pre-kindergarten children.
What are the hours of operation for Primrose School of Madison West?
The school is open Monday through Friday from 7:00 AM to 6:00 PM and is closed on Saturdays and Sundays.
What is the sick policy for students and staff at Primrose School of Madison West?
Students or staff with respiratory illness symptoms or a fever must stay home until they have been fever-free for at least 24 hours.
How does Primrose School of Madison West maintain cleanliness and hygiene?
High-touch toys, playground equipment, and other common surfaces are disinfected frequently throughout the day; bedding is laundered daily or weekly depending on age group.
How is a child's progress measured at Primrose School of Madison West?
Teachers use various tools throughout the year to collaborate with families and monitor each child's progress, ensuring personalized support.
What curriculum does Primrose School of Madison West use?
The school uses the Balanced Learning® approach, which integrates academic learning with character development and life skills.
Where is Primrose School of Madison West located?
The school is located at 117 Field View Lane, Madison, AL 35756, United States.
Which nearby places can parents visit while dropping off or picking up their children at Primrose School of Madison West?
Nearby places include Whataburger for a quick meal, Walgreens for pharmacy and convenience needs, and Five Below for affordable shopping options.
Are there any fitness centers near Primrose School of Madison West for parents interested in workouts?
Yes, Iron Tribe Fitness Madison and Xubifit are nearby gyms where parents can exercise before or after daycare hours.
What additional services or facilities are available near Primrose School of Madison West that might interest families?
Nearby services include the LibertyX Bitcoin ATM for currency exchange, Blue Rhino Propane Exchange, and local restaurants like China Dragon and Bishop's Westside Pub & Grill.