Rowan is all about ears. We offer a fun, celebratory and safe piercing experience for everyone. All our piercings are done by licensed nurses and all our products are hypoallergenic. When we say “Piercing for All”, we mean it. Everybody is invited to this ear party.
Staff members, especially Jennifer, Brianna, and Ariana, received high praise for their patience, kindness, and professionalism during the piercing process.
Quality of Service
Customers appreciated the thorough explanations and care taken during piercings, contributing to a comfortable and reassuring experience.
Cleanliness
The facility was consistently described as clean and inviting, enhancing the overall customer experience.
Pricing Concerns
Some customers expressed dissatisfaction with pricing transparency and perceived high costs, particularly regarding additional fees for services.
FA
Fatima Ahmed
1 day ago
5.0
I got my conch pierced at Rowan and this was the best experience I've had with ear piercing! Everything was clean and all the staff were super friendly. Stephanie (my piercer) was absolutely amazing and made sure I was comfortable before we did anything. She was very patient and her overall service was a 10/10! I will be recommending this to friends and family and will be stopping by again!
LC
Leah Chambers
3 days ago
2.0
The place is very well maintained, and the service seemed great, but the prices are extremely deceptive. What I thought would’ve been a $150 experience (max) turned out to be $280. I went with a friend of mine to get our second lobes done, and didn’t realize that the prices were per-ear and per-jewelry. The absolute cheapest jewelry option was $68, which I thought was for the set, NOT each. Needle piercings were set at $35 for each lobe (apparently). By the time I figured out how much it was going to cost, I’d already had them pierced and was standing at check-out card in hand. There was also $17 worth of taxes plus a tip (which came out to be $35). And there was something extra that went unaccounted for, considering I didn’t buy the aftercare. I got both nostrils pierced, as well as my septum, at a phenomenal tattoo shop for less than I paid yesterday. Regardless of the good environment and services, I do highly recommend going to a trusted tattoo shop instead, because almost $300 for two lobe piercings is absolutely absurd.
SE
Sheneen Ellis
Jan 1, 2026
5.0
Rowan delivers exceptional quality jewelry paired with truly stellar service. The pieces are beautifully crafted, modern, and feel premium.
What really sets Rowan apart is the unique concept of being pierced by a registered nurse—professional, hygienic, and incredibly reassuring.
The entire experience feels thoughtful, safe, and elevated from start to finish. Highly recommend for anyone looking for quality, care, and confidence in their piercing experience.
JJ
J
Jan 1, 2026
5.0
First time here. Took my daughter to get her third piercing. Great experience. Front desk receptionist was very friendly and welcoming. Store was very clean. Selection of jewelry was great. Only downside was the long wait past our appointment time. However the piercer made up for it. She was awesome. Really went out of her way to make my daughter comfortable and it was clear she was a perfectionist- so we knew we were in great hands. Will be back! Highly recommend!
PR
PJ Rowell
Dec 31, 2025
5.0
Jennifer was very patient and amazing with my daughter’s (14 yr old) piercings, both device and needle.
She explained everything in perfect detail, which I appreciate! And she was the perfect amount of OCD, which also was greatly appreciated.
Melissa was super efficient, kind, & welcoming in a very busy front office area. There were many customers that came in & out in the timeframe we were there, & it could’ve been super chaotic - but Melissa handled it very professionally.
Frequently Asked Questions About Rowan St. Johns Town Center
Do you accept walk-ins?
Appointments are encouraged, but we welcome walk-ins.
Do you pierce babies?
We pierce babies as young as 2 months old. We require one DTaP vaccine for children ages 5 and under.
How much do piercings cost?
Piercings start at $35 each + the cost of piercing jewelry.
What piercing placements do you offer?
Rowan offers lobe, upper lobe, mid helix, helix, forward helix, flat, conch and tragus, however, piercing placement availability may vary by studio location. We do not pierce the daith, industrial, nose or other body parts beyond the ears.
Do you accept cash?
We are a cashless studio.
Do you accept walk-ins or is it necessary to make an appointment?
Appointments are encouraged, but walk-ins are welcome at Rowan St. Johns Town Center.
What is the minimum age for baby piercings at Rowan?
We pierce babies as young as 2 months old, requiring one DTaP vaccine for children aged 5 and under.
How much do piercings cost at Rowan St. Johns Town Center?
Piercings start at $35 each plus the cost of piercing jewelry.
What types of ear piercings are offered at your studio?
We offer lobe, upper lobe, mid helix, helix, forward helix, flat, conch, and tragus piercings. Availability may vary by location. We do not pierce daith, industrial, nose, or body parts beyond the ears.
Does Rowan St. Johns Town Center accept cash payments?
We are a cashless studio; all payments are accepted via card or electronic methods.
What are your store hours during the week and weekends?
We are open Monday to Thursday from 10 AM to 8 PM, Friday and Saturday from 10 AM to 9 PM, and Sunday from 11 AM to 6 PM.
Where is Rowan St. Johns Town Center located?
Our studio is located at 10281 Midtown Pkwy, Unit 185, Jacksonville, FL 32246.
Are there any notable nearby places I can visit before or after my piercing appointment?
Yes, you can visit P.F. Chang's for Asian cuisine, Kilwins Ice Cream for desserts, or the St. Johns Town Center shopping center for additional shopping and dining options.
Is there a coffee shop near Rowan St. Johns Town Center where I can relax?
Gregorys Coffee and Barnes & Noble's coffee shop are nearby where you can enjoy a drink either before or after your visit.
Are there other jewelry stores near Rowan St. Johns Town Center if I want to explore more options?
Nearby jewelry stores include Banter and Levy Jewelers, perfect for browsing additional jewelry selections.