Business Details
About
Permanent Makeup Clinic
Permanent Effects in Scottsdale, AZ is a trusted mother-daughter team with over 35 years of in permanent makeup (PMU) and scalp micropigmentation (SMP). We specialize in powder brows, ombré brows, permanent eyeliner, full lip color, and corrective permanent makeup, as well as SMP for hair loss, thinning hair, and scar camouflage. Clients from the Scottsdale/Phoenix area choose us for doctor-referred results, natural artistry, and continuous training in today’s most modern techniques. Whether you want to enhance your natural beauty, correct previous work, or restore confidence with SMP, Permanent Effects is your expert choice for lasting results.
Details
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Location
Hours
Reviews
5.0
120 reviews
5 stars
118
4 stars0
3 stars1
2 stars0
1 star1
What are people saying?
AI-generated from recent customer reviews
Expertise
Anita and Britney are consistently praised for their exceptional skills and artistry in permanent makeup, with many customers highlighting their extensive experience and attention to detail.
Customer Care
Clients frequently mention the welcoming atmosphere and the personalized consultations that make them feel comfortable and valued throughout the process.
Results
The majority of reviews reflect high satisfaction with the results, noting natural-looking enhancements that boost confidence and save time in daily routines.
Professional Environment
The salon is described as clean, beautifully decorated, and professional, contributing to a relaxing experience for clients.
Long-term Relationships
Many customers have been returning for years, indicating strong loyalty and trust in the services provided by Permanent Effects.
- DSDarcy Silvia5 days ago5.0My first visit to see Anita was in 2011 to get permanent makeup for my eyebrows. I developed arthritis in my neck and decided not having to hyper-extend my neck each day to "put on" my eyebrows would be a good thing. Not only have my permanent eyebrows eliminated my neck pain, they look consistently great everyday with no effort on my part. Anita did an exceptional, beautiful job and I have been returning to see her for touchups ever since. She is precise, takes time with each client to determine the exact color needed and to apply the color into a perfect shape agreed upon with the client. Her extensive expertise and experience cannot be surpassed. And all this while making everyone feel relaxed and comfortable, as well as carrying on great conversation. I highly recommend anyone seeking permanent makeup for any reason to schedule an appointment at Permanent Effects!
- TNTina Newman5 days ago5.0Anita is amazing! I had my permanent eyeliner done by Anita several years ago. Today I went in and did a touchup on my eyeliner just to brighten it up. Truly, it had to be at least 8 to 10 years ago that I originally had it done. Anita is an artist! Very precise in her application and painless!
- GNGlenn Nelson6 days ago5.0My wife and I own a business in the beauty industry. We have referred to Anita and Britney at Permanent Effects for over 20 years! They are the best we have ever seen. Our clients are always thrilled with their results and they are the only ones we would ever refer to for Permanent Makeup.
- JGJennifer G.Nov 15, 20255.0My experience at this beautiful space was nothing short of impeccable! This lovely mother-daughter team are true experts in their field and I would never go anywhere else. Highly, highly recommend over and over again! Thank you!
- CDCindi DeLoseurOct 30, 20255.0I have been going to Permanent Effects for over 20 years, and I can honestly say she is the best when it comes to permanent makeup! From eye liner and brows to lips,her work is always beautiful, natural, and long lasting. She takes her time to make sure everything looks perfect and that your completely comfortable. On top of being incredibly skilled, she's also such a kind, personable and professional person --- it always feels like catching up with a friend. I wouldn't trust anyone else with my permanent makeup. Highly recommend!
Frequently Asked Questions About Permanent Effects
1. What sets Permanent Effects apart?
At Permanent Effects, we bring over three decades of expertise to permanent makeup. Our unique method employs a gentle approach for superior application and color retention. We collaborate with a pharmacist to create an industry-leading topical anesthetic. Our pigments are renowned for their longevity and color stability, ensuring lasting results for our clients.
2. How long does Permanent Makeup last, and what is the healing process?
Permanent makeup doesn’t wash off, but it does soften gradually. Longevity depends on your skin, sun exposure, skincare (especially retinoids/acids), pigment color, and placement. Typical refresh timelines at Permanent Effects:
• Brows: touch-up about every 2 years
• Eyeliner: generally 4–5 years
• Lip color / lip blush: generally 4–5 years
• Scalp Micropigmentation (SMP): refresh about every 3–6 years
We offer special pricing for touch-ups to help you maintain your look.
Healing: Right after your procedure, we apply a protective ointment. The area will look darker for a few days, then lightly flake as dead skin naturally exfoliates. Keep the area clean and dry, avoid sweating, sun, pools, and makeup on the site, and don’t pick. Most surface healing takes 7–14 days; the true color settles by 4–6 weeks, and we schedule a follow up visit at 4–6 weeks.
3. Is permanent makeup safe, and does it hurt?
With a qualified artist and proper hygiene, permanent makeup is very safe—and most clients report only minimal discomfort.
Safety at Permanent Effects (Scottsdale & Phoenix):
Our gentle technique keeps you comfortable while ensuring precise placement. We use sterile, single-use needles that are disposed of after each use. Our EU-compliant pigments are formulated for facial and scalp use, and we custom-mix colors to suit your skin tone and goals. You’ll go home with clear aftercare instructions for clean, quick healing.
Comfort during your appointment:
Most people describe the sensation as light scratching or pressure. We apply medical-grade topical anesthetics before and throughout the procedure, and our small-gauge needles plus a gentle technique help keep you comfortable—many clients relax or even nap.
4: Can you correct permanent makeup done by another artist (brows, eyeliner, or lips)?
Yes—we have extensive experience in correcting permanent makeup on brows, eyeliner, and lips. At your consultation we assess color and shape, then discuss neutralizing unwanted tones (such as pink/red or grey/blue eyebrows.) We may recommend lightening first if pigment is very dark or has migrated. Please note that additional charges may apply for correction services.
5: Does scalp micropigmentation damage hair follicles or cause hair loss?
No. SMP does not damage follicles and doesn’t cause additional hair loss; it camouflages thinning by replicating the look of hair follicles at the scalp surface.
6: How long does SMP last, and when will I need a touch-up?
SMP is long-lasting and fades gradually. Most clients book a touch-up every 3–6 years to keep the shade and hairline crisp; some prefer earlier refreshers sooner if they want a very sharp look or have higher sun exposure, oilier skin, or use exfoliating/retinoid skincare. Limiting sun and using SPF helps results last longer. At Permanent Effects, we offer special pricing for refreshers and can recommend timing during your check-in
7: How many SMP sessions will I need?
Most clients need 2–3 sessions spaced about two weeks apart (occasionally a fourth for fine-tuning). Sessions are typically a few hours each.
8: Can SMP be removed or changed later?
Yes—SMP can often be lightened or removed with modern pico/ND:YAG lasers, but it usually requires multiple sessions. Always treat SMP as a long-term decision.
9: Will SMP look natural (or shiny) in real life?
With proper hairline design, dot size, spacing, and color matching, SMP looks very realistic—even up close. Keeping the scalp matte (not shiny) helps the “follicle” dots read like natural stubble.
10: Can I come in for a consultation?
Yes. Permanent Effects offers complimentary consultations for both permanent makeup and scalp micropigmentation. We start with a brief phone call to answer your questions; from there, you can either book your appointment or schedule an in-person consultation. Call 480-284-6240 to reserve your complimentary consultation.
What makes Permanent Effects unique in the permanent makeup industry?
Permanent Effects brings over 35 years of experience and uses a gentle method for superior application and color retention. They collaborate with a pharmacist for a top-tier topical anesthetic and use long-lasting, color-stable pigments.
How long does permanent makeup typically last and what should I expect during healing?
Permanent makeup lasts years but softens gradually; touch-ups are recommended every 2-5 years depending on the area. Healing involves initial darkening and flaking over 7-14 days, with final color settling by 4-6 weeks.
Is permanent makeup safe and is the procedure painful?
Yes, with a qualified artist, permanent makeup is very safe using sterile needles and quality pigments. Most clients feel minimal discomfort, often described as light scratching or pressure, aided by medical-grade anesthetics.
Can Permanent Effects correct previous permanent makeup done by another artist?
Yes, they have extensive experience correcting color and shape issues in brows, eyeliner, and lips, possibly requiring lightening treatments. Additional charges may apply for correction services.
Does scalp micropigmentation (SMP) cause hair loss or damage hair follicles?
No, SMP camouflages thinning hair without damaging follicles or causing hair loss by replicating natural hair follicle appearance on the scalp surface.
How many sessions of scalp micropigmentation will I need?
Most clients require 2-3 sessions spaced about two weeks apart, occasionally a fourth session for fine-tuning; each session lasts a few hours.
Where is Permanent Effects located and what are their business hours?
Permanent Effects is located at 8300 Hayden Road, Suite B110, Scottsdale, AZ 85258. They are open Monday to Friday from 10:00 AM to 5:00 PM and closed on weekends and holidays.
Can I schedule a free consultation with Permanent Effects?
Yes, Permanent Effects offers complimentary consultations for permanent makeup and scalp micropigmentation. You start with a brief phone call and may then book an appointment or an in-person consultation. Call 480-284-6240 to reserve yours.
What nearby places can I visit before or after my appointment at Permanent Effects?
You can visit nearby spots like Mercado Del Lago Mall for shopping, or enjoy dining at Z'Tejas Scottsdale or PHX Beer Co. Scottsdale. These locations offer great options for relaxation or errands around your visit.
Are there other beauty and wellness services close to Permanent Effects?
Yes, nearby places include Skin by Nichol (medical spa and skincare), Urban Glow Studio (beauty and hair salon), and Maiya's Nails & Spa for additional beauty treatments to complement your visit.
What options for pet care and fitness are near Permanent Effects?
You can find Grooming At the Ranch for pet grooming services and The Exercise Coach - Hayden Road for fitness training, both convenient options near Permanent Effects to manage your pet care and workout needs.