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From the exclusive Moritz Promise, to an incredible inventory and competitive pricing, there are so many reasons to shop at Moritz Kia of Alliance. Our family-owned Kia dealership in Fort Worth, TX, has decades of experience serving local car buyers, helping them to find the family SUV or commuter car they need. And if you need certified Kia service in the Metroplex, choose us! Our technicians have the training to properly care for a wide variety of vehicles and our prices are fair. Looking to sell your car or need EV maintenance? Consider us your go-to resource for transparent pricing and a wealth of information. Don’t wait to buy a pre-owned vehicle or schedule Kia service in Texas – let us make your experience here exceptional!
Customers consistently praised the dealership for its friendly, knowledgeable, and non-pushy sales staff, highlighting a seamless and enjoyable car-buying experience.
Efficiency
Many reviews noted the quick and efficient process from test drive to purchase, with minimal wait times and clear communication throughout.
Professionalism
The professionalism of the sales and finance teams was frequently mentioned, with customers appreciating the transparency and thoroughness in explaining deals and financing options.
Mixed Service Experiences
While many customers had positive experiences, some reported issues with the service department, particularly regarding parts and follow-up communication.
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Zach English
1 day ago
5.0
This is the only car buying experience that was absolutely fantastic. I will be sending anyone I can to Patrick as he was flawless, knowledgeable and very professional throughout the entire process. Thank you for not being a slimy car salesman !!! You guys are great
AK
Ann Knoche
5 days ago
5.0
Joseph Dalton was awesome. He made it easy. He was not pushy. He wanted to make sure it was the car for me.
It is my habit when going to buy a card to ask a female receptionist who will work well with women and be respectful (Some of them think you have no credibility or ability buy a car.)
The receptionist recommended Joseph, and he was great!
BB
Becky
5 days ago
5.0
This is both an amazing testimony and a review just so you know. Id been researching vehicles for about 6 months. My car was getting long in the tooth and I knew id eventually have to throw in the towel and get something newer. I am in ministry and drive almost exclusively on the highway and needed something low miles that I could afford. The Holy Spirit told me if I just waited and had patience that he would provide me a car that was just for me that no one else could get. Now, I live in Oklahoma, so we had been visiting a few of the local dealerships. The prices here are astronomical and they are unwilling to move on anything. After getting nowhere, and listening to my car sound worse by the day and having a mini breakdown, I confessed I was not in control and I chose to place this dilemma at the feet of Jesus. Within hours my husband found a santa fe and sent it to me to look at. It was everything id been looking for. I called and spoke with Brenden when they opened Jan 2nd and asked if they would hold this one for me so I could come look at it the next day, and they did, even though someone else walked in and tried to buy it right after I had called! Brenden even gave me a final OTD price beforehand so I could get a cashiers check from the CU on the way. When we arrived he had the car pulled up and ready to take for a drive. This was the easiest, stress free vehicle transaction at a dealer I had ever experienced, from price transparency, to feeling appreciated and respected by everyone here. Even after the sale I called them yesterday with some questions about title paperwork they picked up the phone and got back to me in a timely manner. I love that my sales guy was honest from the start and I love this car! I could not have imagined this for myself it is a blessing and I will be back. Side note: Gods timing in not ours but He is always on time if we have patience and wait on Him. Blessings.
ED
Elli Daile
Dec 26, 2025
5.0
⭐️⭐️⭐️⭐️⭐️
Exceptional, Seamless Car-Buying Experience!
I had the absolute best experience at Moritz Kia of Alliance today. From start to finish, the process was incredibly easy and seamless. Johnny, Wilhoit and Christian Cabello in the finance department were amazing to work with — professional, efficient, and genuinely helpful.
Johnny picked out the perfect vehicle for me. I didn’t even need to look at another one — I fell in love with it immediately. The entire process was quick, stress-free, and by far the easiest experience I’ve ever had at a dealership.
They got us a great deal, everything was explained clearly, and there was no pressure at all. It truly felt effortless. I couldn’t be happier and highly recommend Moritz Kia of Alliance to anyone looking for a smooth, enjoyable car-buying experience!
AI
Ammar Inayat
Dec 26, 2025
5.0
Jeremy, Dejan, and Joe couldn’t have provided a better car buying experience. I would consider myself a professional car purchaser, as I worked with a company called CarEdge as a dedicated car buying concierge/assistant. I helped clients all across the US purchase vehicles and make sure that they are getting a fair deal and not being taken advantage of. This is now my second purchase with the Moritz group. And all I have to say is this dealership provides car buying the way it should be done. As someone who has personally worked hundreds car deals, Moritz once again provided a seamless experience. From contacting The Internet sales manager, Jeremy and getting all the info I needed right away. No games being played no fluff. To then interacting with the used car sales manager, Dejan. To then interacting with the finance manager, Jeremy. They handled the entire car purchase with white glove service. All I can say is, I wish all dealerships functioned the Mortiz as an auto group functions. The same experience I had at their West Freeway location is the same experience I had at Alliance. As someone who’s done plenty of car deals, I can easily say that I would stand behind Moritz Kia as the gold standard to what a car dealership should operate like. Thank you to the Moritz group once again for assisting and helping me find a great car that will serve my family for years. And if you are in the market for purchasing a vehicle, this is the place to do so.