Moritz Kia of Alliance

4.7
4017 reviews

About

Kia DealerCar DealerUsed Car DealerAuto Repair ShopUsed Truck DealerCar Leasing Service
From the exclusive Moritz Promise, to an incredible inventory and competitive pricing, there are so many reasons to shop at Moritz Kia of Alliance. Our family-owned Kia dealership in Fort Worth, TX, has decades of experience serving local car buyers, helping them to find the family SUV or commuter car they need. And if you need certified Kia service in the Metroplex, choose us! Our technicians have the training to properly care for a wide variety of vehicles and our prices are fair. Looking to sell your car or need EV maintenance? Consider us your go-to resource for transparent pricing and a wealth of information. Don’t wait to buy a pre-owned vehicle or schedule Kia service in Texas – let us make your experience here exceptional!

Details

  • DeliveryAvailable
  • Requires appointmentNot available
  • Credit cardAvailable
  • DebitAvailable

Location

Moritz Kia of Alliance
11210 N Fwy, Fort Worth, TX
76177, United States

Hours

Reviews

4.7
4,017 reviews
5 stars
3,584
4 stars
190
3 stars
33
2 stars
52
1 star
158

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the dealership's staff for being friendly, knowledgeable, and helpful throughout the car buying process.

Sales Experience

Many reviews highlighted a smooth and efficient sales process, with salespeople being patient and not pushy, making customers feel comfortable.

Service Department

The service department received positive feedback for quick and effective service, with many customers appreciating the complimentary rides and thorough communication.

Transparency Issues

Some customers expressed concerns about pricing transparency, particularly regarding add-ons and changes to the advertised price.

Repeat Business

Several customers mentioned returning to the dealership for multiple purchases, indicating a high level of satisfaction and loyalty.
  • KR
    Keamu Reeves
    Nov 12, 2025
    5.0
    I wanted to test drive the Niro hybrid and I walked in no appointments. Pedro was in the front, he greeted me, took me to the car, showed me all the bells and whistles that the Niro had. He was very patient, professional with zero sales pressure. I would strongly look for Pedro if you’re looking for a car at Kia Alliance
  • MA
    Marc Aziz
    Nov 11, 2025
    1.0
    I’ve been buying parts from this Kia dealership regularly, but my recent experience with the parts department—specifically with a guy named Adam—was terrible. He was extremely unprofessional and rude. I tried returning a part for the first time after many purchases, and instead of working with me as a loyal customer, he charged a 30% restocking fee with zero flexibility or respect. When I mentioned that they might lose a customer who buys from them often, his response was, “We don’t care.” That attitude says everything about how they treat their customers. Absolutely the worst Kia parts department I’ve dealt with. Poor service, rude staff, and no appreciation for loyal customers. I’ll be taking my business elsewhere.
  • MK
    Marcus Kelly
    Nov 11, 2025
    5.0
    The team at Moritz Kia of Alliance is truly exceptional. We had the pleasure of working with Patrick, who skillfully guided us through the entire car-buying process. He even provided a personal video of the vehicle we were interested in, which was a fantastic touch. The negotiation was smooth, straightforward, and transparent, with absolutely no sneaky fees or unexpected charges. Patrick clearly explained every detail. A special shout-out also goes to Finance Manager Joseph for thoroughly explaining all product options and helping us finalize the deal efficiently. I highly recommend this dealership to anyone looking for a straight-forward, no-nonsense car buying experience.
  • BV
    Brenda Villasenor
    Nov 7, 2025
    1.0
    After only 2 months of purchasing a Jeep from this dealership and location the lightning bolt light turned on while driving. It went away right after. I informed the salesman and they stated that I could take it to them but b/c it’s a Kia dealership the scan might not show anything wrong. It would be best to take to a Jeep dealership. The lightning bolt turned on again after 3-4 months but this time it stayed for good. Now the diagnostics shows the issue. The Jeep dealership called the Moritz promise and stayed on the phone for 1hr 30 min and they said it was not covered. The throttle body needs replacing along with 6wire repairs due to harness being different. Very bad experience!! Don’t trust the dealership, salesman and mechanics here at this location. I’ve had a better experience in small car shops. They never sold me a car that needed fixing. I’ve had them for years and no issues. I am going back to small shops from here on out.
  • EV
    Elizabeth Vanek
    Nov 7, 2025
    5.0
    Moritz Kia in Alliance never disappoints. Each time I’ve gone in there to purchase a new vehicle I am always greeted by the nicest and professional sales people. They listen and are attentive to concerns, preferences, and price range limits. Ethan in particular this time around was so great. He knew so much about the vehicles he showed me and helped answer all my questions about safety, efficiency, and differences between the two options I was looking at. I recommend this dealership and specifically recommend Ethan!

Frequently Asked Questions About Moritz Kia of Alliance

What types of vehicles can I find at Moritz Kia of Alliance?

Moritz Kia of Alliance offers a wide inventory including family SUVs, commuter cars, used cars, and certified pre-owned vehicles.

Where is Moritz Kia of Alliance located?

Moritz Kia of Alliance is located at 11210 N Fwy, Fort Worth, TX 76177, United States.