Business Details
About
Subaru DealerUsed Car DealerCar Dealer
Discover the ultimate car shopping experience at Santa Cruz Subaru, the leading Subaru dealership in Capitola. Our commitment to excellence shines through in every aspect of what we offer, from our expansive selection of new and pre-owned vehicles to our customer-centric approach. Whether you're in the market for a brand-new Subaru or a high-quality pre-owned model, Santa Cruz Subaru is your go-to destination for quality vehicles in Capitola.
Details
- DeliveryAvailable
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
Location
Hours
Reviews
4.7
1,637 reviews
5 stars
1,395
4 stars
108
3 stars
40
2 stars
27
1 star
67
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the friendly and helpful staff, highlighting their attentiveness and willingness to assist.
Service Efficiency
Several reviews noted quick and efficient service, with many customers pleasantly surprised by reduced wait times for appointments.
Communication
Customers appreciated the clear communication regarding service updates and vehicle issues, often receiving video explanations of the work done.
Mixed Experiences
While many had positive experiences, some customers reported issues with post-sale service and warranty claims, indicating inconsistency in service quality.
Overall Satisfaction
Overall, customers expressed high satisfaction with their experiences, recommending the dealership for both service and vehicle purchases.
- SMShelley Morris2 days ago4.0Customer service would definitely be five stars! Communication was spot on and everything was explained to me in detail by Sonny in a way that made sense. My only reason for giving four stars is the cost. I trust this dealership, I just wish the price of things were more in line with private enterprise.
- EMEva MendozaJan 1, 20265.0The service was excellent, more that what come,they did a full inspection on my car, when come only for them to fix a tire. The place in addition, very clean and wonderful customer Service.
- DADoug allisonDec 27, 20255.0Cindy was very helpful getting our crosstrek in on short notice. The problem was promptly diagnosed and fixed. Covered under warranty with no charge. Cindy also arranged, courtesy car transportation to and from our home.
- SSSusan Gallagher SheaDec 21, 20255.0The service team here is unmatched. Actually everything about my experience here has exceeded my expectations from buying the car to this first check in. They really understand the customers needs and listen. I’ve been a Subaru owner for over 35 years and I’m loyal to the brand - but I’ll add now I’m loyal to this dealership. Highly recommend you visit here if you’re in the market for a vehicle… even if it’s not the closest dealership
- ELEddie LopezDec 18, 20255.0Great service! Came in for a headlight recall and an oil change. The 12 hour time estimate turned out to be a 2 hour appointment. Pleasantly surprised! Complimentary Car Wash was a bonus!
Frequently Asked Questions About Santa Cruz Subaru
Is Financing Available
Yes, we offer competitive rates with flexible options. Come in today to learn what we can do for you.
What is Certified Pre-Owned?
A Subaru Certified Pre-Owned vehicle undergoes a 152-point inspection, is reconditioned by Subaru-trained technicians, and includes a factory-backed 7-year/100,000-mile powertrain warranty along with 24/7 roadside assistance and a CARFAX® Vehicle History Report.
What’s the difference between hybrid, plug-in hybrid, and electric vehicles?
Hybrid vehicles combine a gas engine and battery for improved fuel efficiency. Plug-in hybrids allow you to drive short distances on electric power before the gas engine activates. Subaru’s hybrid models, like the Crosstrek Hybrid, offer both electric driving and long-range capability. Fully electric vehicles, such as the Subaru Solterra, run entirely on battery power for a zero-emission drive.
Should I lease or finance my next car?
Leasing from Santa Cruz Subaru lets you enjoy lower monthly payments and drive a new Subaru every few years with the latest safety and technology features. Financing builds equity and lets you keep your Subaru as long as you like with no mileage limits. Our finance team can help you choose the best option for your lifestyle.
How does my credit score affect my car loan interest rate?
Generally, a higher credit score qualifies you for lower interest rates, but Santa Cruz Subaru works with a wide range of lenders to help drivers with all types of credit secure competitive terms. Our finance specialists are here to make the process simple and transparent.
What does a manufacturer’s warranty cover?
Subaru’s factory warranty covers defects in materials or workmanship, including bumper-to-bumper protection for 3 years/36,000 miles and powertrain coverage for 5 years/60,000 miles. Additional plans and extended warranties are available for added peace of mind.
What should I do if my check engine light comes on?
If the light is steady, schedule a service appointment at Santa Cruz Subaru as soon as possible. If it’s flashing, pull over safely and call us immediately—this could indicate a serious issue that may cause engine damage if ignored. Our certified Subaru technicians can quickly diagnose and fix the problem.
Do you accept trade-ins?
Yes. Santa Cruz Toyota accepts trade-ins, and you can use our online tools to get an estimate before visiting the dealership.
Do you service Toyota vehicles even if I did not buy mine here?
Yes. Our service center works on Toyota vehicles regardless of where you purchased, and we are happy to help with regular maintenance or repairs.
Does Santa Cruz Subaru offer financing options for car purchases?
Yes, Santa Cruz Subaru offers competitive financing rates with flexible options to suit your needs. Visit the dealership to learn more.
What is included in the Certified Pre-Owned program at Santa Cruz Subaru?
Certified Pre-Owned vehicles undergo a 152-point inspection, are reconditioned by Subaru-trained technicians, and include a factory-backed 7-year/100,000-mile powertrain warranty, 24/7 roadside assistance, and a CARFAX® Vehicle History Report.
Can you explain the difference between hybrid, plug-in hybrid, and electric vehicles offered here?
Hybrid vehicles combine a gas engine and battery for better fuel efficiency; plug-in hybrids allow electric-only driving for short distances before the gas engine activates; fully electric vehicles like the Subaru Solterra run solely on battery power with zero emissions.
Should I lease or finance my next Subaru at Santa Cruz Subaru?
Leasing offers lower monthly payments and lets you drive a new Subaru every few years, while financing builds equity and lets you keep the car as long as you like with no mileage limits. The finance team can help you decide which option fits your lifestyle best.
How does my credit score affect my car loan interest rate at Santa Cruz Subaru?
A higher credit score generally qualifies you for lower interest rates, but Santa Cruz Subaru works with many lenders to offer competitive rates for all credit types, helping make the financing process easy and transparent.
What does the manufacturer’s warranty cover for Subaru vehicles bought here?
The factory warranty covers material or workmanship defects, including bumper-to-bumper protection for 3 years/36,000 miles and powertrain coverage for 5 years/60,000 miles, with additional plans available for extra coverage.
What should I do if my Subaru’s check engine light comes on?
If the light is steady, schedule a service appointment at Santa Cruz Subaru soon; if it’s flashing, pull over safely and call immediately as it may indicate a serious engine issue. Certified technicians will diagnose and fix it promptly.
What nearby dealerships and automotive services can I visit around Santa Cruz Subaru?
Near Santa Cruz Subaru, you’ll find other dealerships such as Subaru of Santa Cruz, Santa Cruz KIA, Capitola Auto Mall, Toyota of Santa Cruz, and Santa Cruz Toyota, which can be useful for comparing vehicles or additional automotive services.
Are there convenient eateries near Santa Cruz Subaru to visit before or after shopping?
Yes, Pizza My Heart is a nearby pizza restaurant where customers can enjoy a meal either before or after visiting the dealership, making it a convenient stop during your car shopping trip.
What healthcare facilities are near Santa Cruz Subaru that customers might access?
Nearby healthcare options include Solis (acupuncture and physical therapy), Santa Cruz Osteopathic (naturopathic and holistic hospital), Daniele Uzes D.A.O.M. (acupuncture), and Coast Auto Insurance for auto-related insurance needs.