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At Gold Rush Subaru, we take pride in offering a comprehensive selection of new Subaru models, certified pre-owned Subarus, and high-quality used cars. Our dedicated team is committed to providing a personalized and stress-free experience, whether you're looking to purchase, lease, or finance your next vehicle. We also offer expert Subaru service and genuine parts to keep your vehicle running smoothly. Proudly serving the Auburn and Hollywood, CA communities since 1986, we’re here to meet all your automotive needs with the care and attention you deserve.
Location
Hours
Reviews
4.8
821 reviews
5 stars
742
4 stars
30
3 stars10
2 stars6
1 star
33
What are people saying?
AI-generated from recent customer reviews
Customer Service
Customers consistently praised the friendly, helpful, and knowledgeable staff, highlighting a no-pressure sales approach.
Sales Experience
Many reviews noted a smooth and straightforward car-buying process, with several customers appreciating the lack of high-pressure tactics.
Family Atmosphere
The dealership's family-owned nature was frequently mentioned, contributing to a welcoming and personal experience for customers.
Product Knowledge
Sales representatives demonstrated extensive knowledge about Subaru vehicles, which helped customers feel confident in their purchases.
Mixed Reviews on Trade-Ins
While most experiences were positive, a few customers expressed dissatisfaction with trade-in offers compared to market value.
- JHJuli HernandezJan 3, 20265.0I recently purchased a used 2023 Forester Wilderness from Gold Rush Subaru and had a fantastic experience. I worked with Mike Carlson, who made the entire process seamless. I love that this is a family-owned business; you can feel the difference in how they treat customers. From the initial test drive to the final paperwork, everything was straightforward. There were no 'typical' high-pressure sales pitches—I knew exactly what I wanted, and Mike simply helped make it happen. If you want an honest, easy car-buying process, go see Mike!
- 1K1Krazee KalifornianJan 3, 20265.0Gold Rush Subaru is the best place to buy a Subaru. Our sales consultant Shane Grauer worked hard getting us the great deal on a Subaru. We were treated extremely well and Shane was an excellent. The whole team there are great to work with highly recommend them ifyou are looking for a vehicle. We are a Subaru family because of it.
- TDTulum DotheeJan 3, 20265.0What an amazing experience we had with Mike Carlson and his team at Gold Rush Subaru! Started the process online via email, phone chat and texting. Did all the negations before hand and had an out the door quote before we even arrived! Mike had my car out front and ready for a test drive-which sealed the deal! Mike was friendly, funny, courteous, professional, organized, respectful and very authentic! What a guy! Thrilled with the great deal, great financing, and had a wonderful time at Gold Rush Subaru. Everyone did an amazing job answering all of our questions, had great smiles and clearly love their work! A big bonus for me was that we were there on the Nevada County Sheriff's Heart Animal Rescue Campaign and Mike and Subaru donated $250 in my name! What an honor! We are very much animal people and that generous and kind gesture made my heart sing! We were in and out in 2 hours beaming with how wonderful Mike and the team were and what an incredible experience we had! Highly recommend Mike and the crew at Gold Rush Subaru and what great cars are Subarus! So admire that they are a Family Run Business! Love, Love, Love my Subaru Forester Premier!
- MRMichael RiveraJan 1, 20265.0Mike Carlson was PHENOMENAL! I had started looking for a vehicle for my Wife and she really wanted a new subaru and as I began my search in early December every other Subaru dealership I went too were playing the Usual Games that come with buying a car, however, The minute I reached out to Gold Rush (on the last day of the year at that! Lol) they offered me the best price upfront for the exact trim and model my wife wanted. Really appreciate you Mike for taking care of me and my growing family and if im ever in the market for another subaru I know exactly where to come. Best dealership experience i’ve had.
- RKRobert KirkpatrickDec 26, 20255.0I searched California for a curtain model of Subaru Forester Hybrid with several dealers. I received several OTD prices for this hard-to-find car. Mike Carlson saw my request and called me for more details. A day later he contacted me after locating the car that met my requirements and then provided on OTD price that beat all the others. He arranged to have the car delivered to his location at Gold Rush Subaru where I confirmed it was the car I was looking for. Purchasing the car was very easy as all the numbers were as presented before I arrive with no unexpended cost additions. Mike was great with no " high pressure" sales and was a pleasure to work with.
Frequently Asked Questions About Gold Rush Subaru
What types of vehicles does Gold Rush Subaru offer?
Gold Rush Subaru offers a comprehensive selection of new Subaru models, certified pre-owned Subarus, and high-quality used cars.
Can I lease or finance a vehicle at Gold Rush Subaru?
Yes, Gold Rush Subaru provides options to purchase, lease, or finance your next vehicle with personalized assistance.
What are the business hours of Gold Rush Subaru?
Gold Rush Subaru is open Monday to Saturday from 9:00 AM to 7:00 PM and on Sunday from 10:00 AM to 6:00 PM.
Where is Gold Rush Subaru located?
Gold Rush Subaru is located at 670 Grass Valley Hwy, Auburn, CA 95603, United States.
Does Gold Rush Subaru offer vehicle service and parts?
Yes, they provide expert Subaru service and genuine parts to maintain your vehicle’s performance.
Is Gold Rush Subaru an authorized Subaru dealer?
Yes, Gold Rush Subaru is a local authorized Subaru dealer proudly serving Auburn and Hollywood since 1986.
How can I find Gold Rush Subaru online?
You can visit their website at http://www.goldrushsubaru.com or view their new inventory at https://www.goldrushsubaru.com/new-inventory/index.htm.
Which cinema is near Gold Rush Subaru for entertainment before or after a visit?
Regal Auburn - California is a nearby cinema, perfect for catching a movie before or after visiting Gold Rush Subaru.
Where can I get automotive repairs near Gold Rush Subaru?
Quick Lube Service Center and Auburn Collision Center are nearby automotive repair shops that can assist with vehicle maintenance and repairs.
Are there financial services close to Gold Rush Subaru for vehicle purchase planning?
Yes, nearby financial advisors such as Clare Hiatt, Angela Adler CRPC, and David L Odom - Financial Advisor, Ameriprise Financial Services can help you with financing and investing needs.