AMA - Alberta Motor Association

3.3
235 reviews

About

Department of Motor Vehicles
The Alberta Motor Association (AMA) is more than just a registry office located at #141, 2004 50 Ave, Red Deer, AB. From Alberta road tests and small business registry services to member benefits like 24/7 roadside assistance, a Cash Back gift card program, and exclusive Automatic Vehicle Registration Auto Renew where we'll renew your vehicle registration automatically for you, we’ve spent over 90 years serving the province’s motorists and supporting our members in the community – for every chapter of their lives. Over 980,000 Albertans trust AMA for automotive and personal registry assistance and expertise.

Details

  • Wheelchair accessible entranceAvailable

Location

AMA - Alberta Motor Association
2004 50 Ave, Red Deer, AB
T4R 3A2, Canada

Hours

Reviews

3.3
235 reviews
5 stars
118
4 stars
15
3 stars
13
2 stars
9
1 star
80

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor customer service experiences, including long wait times, unhelpful staff, and rude interactions.

Staff Performance

While some staff members received praise for their helpfulness and professionalism, others were criticized for being dismissive or unkind.

Service Efficiency

Customers frequently mentioned long wait times for both in-person and phone services, leading to frustration and dissatisfaction.

Membership Value

Several reviews questioned the value of the membership, citing high fees and poor service as reasons for considering alternatives.

Roadside Assistance

Experiences with roadside assistance varied, with some customers praising quick and friendly service, while others reported delays and poor communication.
  • BS
    Bill Shaw
    1 day ago
    5.0
    Just had an excellent experience withAMA Truck broke down in Red Deer we got a tow truck promptly and got towed to Innisfail they are everything advertised for road emergencies
  • MC
    Martin Joshua Canono
    3 days ago
    5.0
    Staff are very helpful and friendly. Driver education program is awesome. Road test examiner was very calm and professional.
  • CC
    Craeven
    Nov 11, 2025
    5.0
    Very friendly staff, nice big building, clean and accessible, short lines.
  • AP
    Andy Bo Pearce
    Nov 10, 2025
    5.0
    The staff are always friendly here, even when it's busy. I appreciate how gracefully they answer all my questions and never get impatient with me or my lack of knowledge.
  • LL
    L
    Oct 14, 2025
    3.0
    ** 5 Stars for Staff!!! ** 💯 Awesome staff at the Red Deer location. Very helpful and patient!! Shout out to Courtney!! May all your coffee's be fresh and delicious!! ** 3 Stars are for: ** - Signed up for MyPace, savings were phenomenal! I hadn't heard of the program prior to appointment. Was excited, as my mileage is low per year and would save almost 1/2 of my previous rate. Perfect!! .... THEN: - Did my research, after signing up for the program, MyPace device that you plug into your car for the program. The device runs constantly, even when parked, with low mileage - parked a lot - so, the reviews on device point to dead batteries & sometimes electrical issues. Which are not covered & are at the cost to vehicle owner. Living in Alberta, winters are brutal on batteries. And costly. Not for me. The MyPace policy was to start November 1/25. After alot of thought and back & forth in my mind, I decided to cancel MyPace and just take the hit with regular policy. Buying new batteries would not be a savings in the end. And no peace of mind. I had paid a deposit for the first policy. $228. When I cancelled the first policy, I am only getting reimbursed $59 of the $228. Ouch!!! I was unaware that would happen, especially since the start date isn't until November 1/25. With insurance so high, (rates no longer go down with vehicle depreciation), cost of living so high, it pains me that companies hit you where it hurts. $ Do the research prior to signing on the dotted line. My advice. I wish I had. ***Edit*** In response to management. Here's a little breakdown of things: - they ship you device WAY too early - a month! (Then the emails and texts to plug it in ASAP) - There is a charge (see below) for device. You cannot return device period, even unopened and unused. $$ + $228 - auto insurance policy fees + $64 - home policy fees + 5% a month for payment plan + $179 - membership Seems like alot of admin fees for having a membership. Will be shopping around for next year.

Frequently Asked Questions About AMA - Alberta Motor Association

Do you have a Commisioner Of Oaths?

Our services include Commissioner for Oaths, which involves administering oaths, affirmations, and solemn declarations for documents intended for use in Alberta. For more information, please visit ama.ab.ca/registries/personal/commissioner-for-oaths.

Can AMA help me with changing my Alberta Health Care Card?

You can visit any of our centres to update your health care card. To learn about what type of documentation you need in order to do this, visit ama.ab.ca/registries/personal/update-alberta-health-care.