AMA - Alberta Motor Association

3.5
160 reviews

About

Department of Motor Vehicles
The Alberta Motor Association (AMA) is more than just a registry office located at 120 Scenic Dr S, Lethbridge, AB. From Alberta road tests and small business registry services to member benefits like 24/7 roadside assistance, a Cash Back gift card program, and exclusive Automatic Vehicle Registration Auto Renew where we'll renew your vehicle registration automatically for you, we’ve spent over 90 years serving the province’s motorists and supporting our members in the community – for every chapter of their lives. Over 980,000 Albertans trust AMA for automotive and personal registry assistance and expertise.

Details

  • Wheelchair accessible entranceAvailable

Location

AMA - Alberta Motor Association
120 Scenic Dr S, Lethbridge, AB
T1J 4R4, Canada

Hours

Reviews

3.5
160 reviews
5 stars
84
4 stars
11
3 stars
7
2 stars
10
1 star
48

What are people saying?

AI-generated from recent customer reviews

Customer Service

Feedback indicates a mix of excellent and poor customer service experiences, with some staff praised for their helpfulness while others were described as rude and unprofessional.

Wait Times

Many customers reported excessively long wait times both in-person and on the phone, leading to frustration and dissatisfaction.

Online Experience

Numerous reviews highlighted issues with the website and online services, including difficulties with account verification and poor navigation.

Staffing Issues

Several reviews pointed out understaffing as a significant problem, contributing to long wait times and inefficient service.

Mixed Reviews on Services

While some customers had positive experiences with specific services like travel and road tests, others expressed dissatisfaction with insurance claims and roadside assistance.
  • DS
    Daniel A. Surya
    Nov 14, 2025
    1.0
    Arrogant, unfriendly, and presumptuous.
  • FB
    Fay Braden
    Nov 11, 2025
    3.0
    This review reflects my dissatisfaction with ICE - the international currency supplier used by AMA. Funds were delivered days late - not as promised by ICE via the AMA website. Realizing the staff have no control (they were supportive and lovely) I would rate my experience with the currency purchasing service as poor...do not recommend.
  • AS
    Amy Shaw
    Oct 31, 2025
    2.0
    The gift cards that you can purchase …. Such a joke. I do this to not only save money, but to save time. Instead, it tells me it can’t verify my AMA account so I have to call or go into AMA to put more money on my so called reloadable card. The staff at the branch are all great, but whoever is in charge of your online presence needs to get a demotion or learn to get your site user friendly. Your whole website is a farce, and in today’s online world, you should be ashamed of your lack of being able to do business. WOW …. Just so mickey mouse and sub standard. Shame on you.
  • DV
    David Vink
    Oct 25, 2025
    1.0
    If you attempt to make a claim, ask a question, or seek clarification about your policy, prepare yourself for complete frustration. You will not get through. Your call will either be dropped or rerouted to an offshore call centre where the staff have no ability to assist you. The standard response is, "Please call AMA Monday to Friday, 9:00 a.m. to 5:00 p.m." The entire experience is convoluted, inefficient, and nearly impossible to navigate. There is no clear path to getting answers, no reliable way to speak with someone who can actually help, and no accountability when things go wrong. It raises a serious concern: what happens if you're in a car accident and need urgent support? Based on this experience, I wouldn’t count on AMA to be there when you need them most. Cancel your policy, find someone else. Do your due diligence on customer service, run away as you would a Grizzly bear from AMA.
  • MC
    Marcelo Cisterna
    Oct 10, 2025
    5.0
    I had an excellent experience with Kristi at AMA Lethbridge. She was professional, attentive, and went above and beyond to resolve an issue with my membership history. Kristi also took the time to explain my policy changes clearly and made sure I received the best rate I’ve been quoted. She kept me updated throughout the process by email and had everything sorted out within a day. Outstanding customer service!

Frequently Asked Questions About AMA - Alberta Motor Association

Do you have a Commisioner Of Oaths?

Our services include Commissioner for Oaths, which involves administering oaths, affirmations, and solemn declarations for documents intended for use in Alberta. For more information, please visit ama.ab.ca/registries/personal/commissioner-for-oaths.

Can AMA help me with changing my Alberta Health Care Card?

You can visit any of our centres to update your health care card. To learn about what type of documentation you need in order to do this, visit ama.ab.ca/registries/personal/update-alberta-health-care.